User: 

Oliver Grave

Commercial Management in Emerging Markets

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    OG.jpg

BIOGRAPHY

My career started in 1982 at the “Basisresearch Institute” (WPP Group). After 6 years working experience in leading marketing consultancies, I gained 10 years operational know-how – managing a retail and food service network – incl. negotiation of advanced buying conditions and design of progressive trade and direct marketing (CRM) concepts.

In 1997 I joined “Harrods” to further my consumer goods expertise within a prestigious retail organization. In 1998 “Shamrock” – a leading food distributor – invited me to develop a new category of fresh, pre-packed, value-added food products for national retail / grocery networks – I increased revenue and profit, played a key role in sourcing / purchasing and managed international trade relations. In 2002/3 I organized two interim projects for telecom operators, with responsibility for carrier-to-carrier arrangements, pre-paid voucher card concepts and call-shop services.

In 2004 “Phillips Foods” asked me, to lead their European Business Development – I established (from scratch) a distribution network for chilled and frozen food specialties in Austria, Benelux, France, Germany, Italy, Scandinavia, Spain and Switzerland. In 2006/7 I developed new customer relations for “Binca Group” specialized supplier of organic and natural aquaculture products from Vietnam.

Following my interest to explore new business opportunities in emerging markets, I joined a GLOBAL LOTTERY SUPPLIER – coaching and controlling various Lottery and Sports Betting Companies in Africa, Asia and South America.
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I support “FRIEND OF THE SEA” www.friendofthesea.org - an environmental agency offering certification concepts for sustainable fisheries and natural aquaculture - promoting eco-friendly seafood products to protect natural resources.
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NETWORK

* WeBlog - Portfolio
oliver-grave.blogspot.com
* LINKEDIN - NETWORK
www.linkedin.com/in/ograve
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INFORMATION RESOURCES / REFERENCES

- 1.1 COMMERCIAL / References – Food Business Associations
- 1.2 COMMERCIAL / References – Frozen Food Associations
- 1.3 COMMERCIAL / References – Organic Food Associations
- 1.4 COMMERCIAL / References – Seafood Associations
- 1.5 COMMERCIAL / References – Aquaculture Associations

- 2.1 COMMUNICATION / References – World Regional Media
- 2.2 COMMUNICATION / References – World Food Media
- 2.3 COMMUNICATION / References – Frozen Food Media
- 2.4 COMMUNICATION / References – Organic Food Media
- 2.5 COMMUNICATION / References – Seafood Media
- 2.6 COMMUNICATION / References – Food Expositions
- 2.7 COMMUNICATION / References – Organic Food Expositions
- 2.8 COMMUNICATION / References – Seafood Expositions
- 2.9 COMMUNICATION / References – Brands & Companies

- 3.1 BRAND MARKETING / References – Organisations
- 3.1 BRAND MARKETING / References – World Oldest Companies

- 1.1 COMMERCIAL / References – Food Business Associations

(trade, retail, food service, processor)

CIES - The Food Business Forum - FRANCE
www.ciesnet.com
Jeunes Restaurateurs d’Europe - FRANCE
www.jre.net
MMM Club - GERMANY
www.mmm-club.de
CMA - The Chinese Manufacturers As. - HONG KONG
www.cma.org.hk/eng
GREATER CHINA IMPORTERS AS. - HONG KONG
www.selltochina.net
HKRMA - Hong Kong Retail As. - HONG KONG
www.hkrma.org/en
Gastronomisk Institutt - NORWAY
www.gastronomi.no
DLF - Dagligvaruleverantörers Förbund - SWEDEN
www.dlf.se
The British Sandwich Association - U.K.
www.sandwich.org.uk
ITCA - International Travel Catering - U.K.
www.itcanet.com
Food and Drink Federation - U.K.
www.fdf.org.uk
The Guild of Fine Food - U.K.
www.finefoodworld.co.uk
IFDA - International Foodservice Distri. - USA
www.ifdaonline.org
Global Foodservice - USA
corp.globalfoodservice.com
Grocery Manufacturers (GMA / FPA) - USA
www.fpa-food.org
National Restaurant Association - USA
www.restaurant.org
WWRE - WorldWide Retail Exchange - USA
www.worldwideretailexchange.org
NARDA - North American Retail Dealer - USA
www.narda.com
IfSA - International Flight Services As. - USA
www.ifsanet.com

- 1.2 COMMERCIAL / References – Frozen Food Associations

SNCE - Syndicat National du Com. - FRANCE
www.snce.org
DTI - Deutsches Tiefkühlinstitut - GERMANY
www.tiefkuehlkost.de
IIAS - Istituto Italiano Alimenti Surgelati - ITALY
www.istitutosurgelati.org
Djupfrysningsbyrån - SWEDEN
www.djupfrysningsbyran.se
British Frozen Food Federation - U.K.
www.bfff.co.uk
National Frozen & Refrigerated Foods - USA
www.nfraweb.org

- 1.3 COMMERCIAL / References – Organic Food Associations

BIOLOGICA FARMERS - AUSTRALIA
ORG - ORGANIC RETAILERS AS. - AUSTRALIA
www.o-r-a.org
IFOAM Head Office e.V. - GERMANY
www.ifoam.org
EPOPA c/o AgroEco - HOLLAND
www.grolink.se/epopa
LEAF - U.K.
www.leafuk.org
ORGANIC TRADE ASSOCIATION - USA
www.ota.com

- 1.4 COMMERCIAL / References – Seafood Associations

SEAFOOD IMPORTERS & PROD. - BELGIUM
www.seafoodalliance.org
Danish Seafood Association - DENMARK
www.bsrac.org
Bundesverband Fisch - GERMANY
www.fischverband.de
Deutscher Seafood Verband e.V. - GERMANY
www.seafoodverband.de
Visfederatie - HOLLAND
www.visfederatie.nl
UNCI Pesca - ITALY
www.uncipesca.it
Russian Association of Fisheries - RUSSIA
Fiskbranschens Riksförbund - SWEDEN
www.fiskbranschen.se
The Catfish Institute - USA
www.catfishinstitute.com
SEAFOOD CHOICES ALLIANCE - USA
www.seafoodchoices.org

- 1.5 COMMERCIAL / References – Aquaculture Associations

DANSK AKVAKULTUR - DENMARK
www.danskakvakultur.dk
API - Associazione Piscicoltori Italiani - ITALY
www.api-online.it
APROMAR OP-30 - Asociación - SPAIN
www.apromar.es
Aquaculture Asia - NACA - THAILAND
www.enaca.org
WAS - World Aquaculture Society - USA
www.was.org

- 2.1 COMMUNICATION / References – World Regional Media

Australia - The Sydney Morning Herald – www.smh.com.au
Austria - Der Standard – derstandard.at (only in German)
Bahrain - Bahrain Tribune – www.bahraintribune.com
Bangladesh - The New Nation – nation.ittefaq.com
Brasil - Folha de Sao Paulo – www1.folha.uol.com.br (Portuguese)
Canada - The Gazette (Montreal) – www.canada.com/montrealgazette
Canada - The Vancouver Sun – www.canada.com/vancouversun
China - South China Morning Post (HK) – www.scmp.com
Denmark - The Copenhagen Post – www.cphpost.dk
Egypt - Daily News – www.dailystaregypt.com
France - AFP Agence France Presse – www.afp.com/english WORLD
France - Le Monde – www.lemonde.fr (only in French)
Germany - DPA Deutsche Presse Agentur – www.dpa.de/en WORLD
Germany - Spiegel International – www.spiegel.de/international
Germany - Die Zeit – www.zeit.de (only in German)
Greece - Kathimerini – www.ekathimerini.com
Hungary - The Budapest Sun – www.budapestsun.com
India - Times of India – timesofindia.indiatimes.com
Indonesia - The Jakarta Post - www.thejakartapost.com
Ireland - The Irish Times - www.ireland.com
Israel - Haaretz – www.haaretz.com
Italy - Corriere della Sera – www.corriere.it/english
Japan - The Japan Times – www.japantimes.co.jp
Kenya - Daily Nation – www.nationmedia.com/dailynation
Latvia - The Baltic Times – www.baltictimes.com
Lebanon - The Daily Star – www.dailystar.com.lb
Malaysia - The Star – thestar.com.my
Netherlands - NRC Handelsblad – www.nrc.nl (only in Dutch)
Norway - Aftenposten – www.aftenposten.no/english
Philippines - The Manila Times – www.manilatimes.net
Poland - Warsaw Business Journal – www.wbj.pl
Qatar - Al Jazeera – english.aljazeera.net
Russia - The Moscow Times – www.themoscowtimes.com
Russia - The St. Petersburg Times – www.sptimesrussia.com
South Africa - The Sunday Times (Johannesb.) – www.thetimes.co.za
Singapore - The Straits Times – joongangdaily.joins.com/
South Korea - Joong Ang Daily – joongangdaily.joins.com
Spain - El Pais – www.elpais.com (only in Spanish)
Switzerland - Neue Züricher Zeitung – www.nzz.ch (only in German)
Thailand - The Bangkok Post – www.bangkokpost.com
Turkey - Hürriyet – www.hurriyet.com.tr/english/
U.K. - BBC – news.bbc.co.uk WORLD
U.K. - Reuters – uk.reuters.com WORLD
U.K. - The Financial Times – www.ft.com/home/europe
USA - AP Associated Press – www.ap.org WORLD
USA - The New York Times – www.nytimes.com
USA - The Wall Street Journal – online.wsj.com
USA - The Washington Post – www.washingtonpost.com

- 2.2 COMMUNICATION / References – World Food Media

(online & print – consumer, trade, retail, processor, food service)

TheFoodWorld.Com / Grupo Creartel - ARGENTINA
www.thefoodworld.com
Retail Media - AUSTRALIA
www.retailmedia.com.au
FOODWEEK - Octomedia Pty Ltd - AUSTRALIA
www.foodweek.com.au
medianet Verlag AG - AUSTRIA
www.medianet.at
FineFood Network - CANADA
www.finefoodnetwork.com
FoodNavigator.Com - FRANCE
www.foodnavigator.com
CEE - foodindustry.com - FRANCE
www.foodnavigator.com
CUISINE COLLECTIVE - FRANCE
www.la-cuisine-collective.fr
DER FEINSCHMECKER - GERMANY
www.der-feinschmecker-club.de
essen & trinken - GERMANY
www.essen-und-trinken.de
Lebensmittel Zeitung - GERMANY
www.dfv.de www.lz-net.de
GV Manager - GERMANY
www.gvmanager.de
TOP HOTEL - GERMANY
www.tophotel.de
Food Monitor -GERMANY
www.food-monitor.de
Lebensmittel INFO - GERMANY
www.behrs.de
Lebensmittel Praxis - GERMANY
www.lebensmittelpraxis.de
Hospitality Net BV - HOLLAND
www.hospitalitynet.org
China Food Manufacturing Journal - HONG KONG www.foodpacific.com
ItsFood.Com - IRELAND
www.itsfood.com
RETAIL NEWS - IRELAND
www.retailnews.ie
IF International Food - ITALY
www.italyfromitaly.it
NUOVA DISTRIBZION - ITALY
www.promodis.it
CATERING - Edipiù - ITALY
www.edizionicatering.it
FOOD - ITALY
www.gruppofood.com
Trade Press AS - Dagligvarehandelen - NORWAY www.dagligvarehandelen.com
MOYO DELO MAGAZÍN - RUSSIA
www.moyo-delo.ru
FOOD - RUSSIA
www.foodmedia.ru
VITRINA - MIR SUPERMARKET - RUSSIA
www.vitrinapress.ru/en
GASTRONOM - RUSSIA
www.gastromag.ru
RUSSIAN FOOD & DRINKS - RUSSIA
www.foodmarket.spb.ru/eng
Mat & Vänner - SWEDEN
www.matochvanner.se
foodnews GmbH - SWITZERLAND
www.foodnews.ch
BBC FOOD - U.K.
www.bbc.co.uk/food
Just-Food.Com - U.K.
www.just-food.com
William Reed Publishing - U.K.
www.william-reed.co.uk
FOOD MANUFACTURE - U.K.
www.foodmanufacture.co.uk
THE GROCER DIRECTORIES - U.K.
www.grocerdirectories.co.uk
The Grocery Trader / Grandflame Ltd. - U.K. www.grocerytrader.co.uk
Waitrose Food Illustrated - U.K.
www.jbcp.co.uk
FoodFirst.CO.UK / Tarsus Group plc - U.K.
www.foodfirst.co.uk
Business Review Ltd. - U.K.
www.food-business-review.com
Food Online / Food Ingredients Online - USA www.foodingredientsonline.com
StarChefs.COM - USA
www.starchefs.com
PENTON - SN - Supermarket News - USA
www.penton.com
Nation’s Restaurant News - USA
www.nrn.com
EPICURIOUS - USA
www.epicurious.com
Food Concepts, Inc. - USA
www.foodpros.com
Association for Specialty Food - USA
www.specialtyfood.com

- 2.3 COMMUNICATION / References – Frozen Food Media

FrozenB2B.com - I.L.C. - FRANCE
www.frozenB2B.com
TK REPORT - GERMANY
www.tiefkuehl-report.de
Quick Frozen Foods International - HOLLAND
www.qffintl.com
Magazine SURGELATI - BINEDI s.r.l. - ITALY
www.publindustria.com
M.F.I. Magazzini Frigoriferi Industriali - ITALY
www.magazzinifrigoriferiindustriali.it
Frozen & Chilled Foods - U.K.
www.frozenandchilledfoods.com
Quick Frozen Foods International - USA
www.qffintl.com

- 2.4 COMMUNICATION / References – Organic Food Media

WHOLLY ORGANIC - Reatail Media - AUSTRALIA
www.retailmedia.com.au
OrganicChoice.Com.Au - AUSTRALIA
www.organicchoice.com.au
Provamel - BELGIUM
www.provamel.de
Organic & Wellness News - CANADA
www.organic-and-wellness-news.com
Organic Islands Promotions Ltd. - CANADA
www.organicislands.ca
NATURAL CHOISES MEDIA SAS - FRANCE
www.naturalchoices.co.uk
GREEN TRADE - FRANCE
www.greentrade.net
L’Agence BIO - FRANCE
annuaire.agencebio.org
BIOwelt Verlags GmbH - GERMANY
www.biowelt-online.de
bioPress Magazin - GERMANY
www.biopress.de
heartbeat - HONG KONG
www.heartbeat.com.hk
ORGANIC INDIA Pvt. Ltd. - INDIA
www.organicindia.com
Bio Bank by Egaf Edizioni srl - ITALY
www.biobank.it/en
GO ORGANIC - SOUTH AFRICA
www.go-organic.co.za
IPOREX SA - ORGANIC-BIO.COM - SWITZERLAND
www.organic-bio.com
ORGANIC EUROPE - SWITZERLAND
www.organic-europe.net
Target Publishing Ltd - U.K.
www.targetpublishing.com
About Organics - U.K.
www.aboutorganics.co.uk
NATURAL PRODUCTS - U.K.
www.naturalproductsonline.co.uk
Atonic Ltd - The Organic Supermarket - U.K.
www.organic-supermarket.co.uk
Links Organic - U.K.
www.linksorganic.com
ORGANIC MONITOR - U.K.
www.organicmonitor.com
The Natural Foods Merchandiser - USA
www.naturalfoodsmerchandiser.com
NewHope.Com - USA
www.newhope.com
Sustainable Food News - USA
www.sustainablefoodnews.com
Natural Food Network - USA
www.naturalfoodnet.com

  1. 2.5 COMMUNICATION / References – Seafood Media

Seafood Services Australia Ltd. - AUSTRALIA
www.seafoodservices.com.au
Sea-Ex - LABICHE CORP. - AUSTRALIA
www.sea-ex.com
GAIN - GIPPSLAND AQUACULTURE - AUSTRALIA
www.growfish.com.au
Seafoodboard.com - BULGARIA
info@seafoodboard.com
SCANDINAVIAN FISHING BOOK - DENMARK
www.scandfish.com
OFIMER - FRANCE
www.ofimer.fr
Ifremer - FRANCE
www.ifremer.fr/anglais
Produits de la mer - FRANCE
www.infomer.fr
Fisch Magazin - GERMANY
www.snfachpresse.de
InterSeafood Íslandi hf. - ICELAND
www.InterSeafood.com
SeafoodIntelligence.com - IRELAND
www.SeafoodIntelligence.com
SIFAR / ONE FISH - ITALY
www.onefish.org
GLOBEFISH - ITALY
www.globefish.org
Tradenet srl - ITALY
seafood.tradeworlds.com
INFOFISH - MALAYSIA
www.infofish.org
SEAFOOD TODAY - MEXICO
www.seafood-today.com
Intrafish Media AS - NORWAY
www.intrafish.com
Seafood Norway - NORWAY
www.seafood-norway.com
MPR Publishing House Ltd. - POLAND
www.mprfish.com
FISHNET Partnership - RUSSIA
www.fishnet-russia.com
IMPERIA VKUSA - RUSSIA
www.imperiavkusa.ru
MERCAPESCA – AUTEC - SPAIN
www.mercapesca.net
SOLCARMEN, S.L. - PESCALIA.BIZ - SPAIN
www.pescalia.com
Pesca Verticalia S.L / PESCA2.COM - SPAIN
www.pesca2.com
FISHupdate / Fish Farmer - U.K.
www.fishupdate.com
SEAFOOD International - U.K.
www.informa.com
5M Enterprises Ltd - TheFishSite - U.K.
www.thefishsite.com
Aquatic Network, LLC - USA
aquanet.com
FIS - Fish Information & Services - USA
www.fis.com
Seafood.com - USA
www.seafood.com
SEAFOOD BUSINESS - USA
seafoodbusiness.com
National Seafood Educators - USA
www.SeafoodEducators.com

Fish Farming International - U.K. www.fishfarminginternational.com
AquaNIC - USA
aquanic.org

- 2.6 COMMUNICATION / References – Food Expositions

SIAL Mercosur ARGENTINA www.sialmercosur.com.ar
FINE FOOD AUSTRALIA AUSTRALIA www.foodaustralia.com.au
SIAL Montréal CANADA www.sialmontreal.com
SIAL CHINA - Exposium – SNIEC CHINA www.sialchina.com
World of Food China – SNIEC CHINA www.worldoffoodchina.com
FHC CHINA – SNIEC CHINA www.fhcchina.com/en
European Sandwich & Snack Show FRANCE www.dewevents.co.uk
SIRHA FRANCE www.sirha.com/2007
SIAL FRANCE en.sial.fr
ANUGA GERMANY www.anuga.de
INTERNORGA – Hamburg GERMANY www.hamburg-messe.de/internorga
InterCool - Messe Düsseldorf GmbH GERMANY www.messe-duesseldorf.de/intercool
Private Label Manufacturers As. HOLLAND www.plmainternational.com
FOOD EXPO - Hong Kong HONG KONG hkfoodexpo.tdctrade.com
IFE FOODAPEST - Hungexpo HUNGARY www.ifehungary.com
IFE INDIA (New Delhi) INDIA www.ife-india.com
ANNAPOORNA - WORLD OF FOOD INDIA www.worldoffoodindia.com
FOODEX JAPAN - Makuhari JAPAN www2.jma.or.jp/foodex/en
Super Market Trade Show - Mesago JAPAN www.mesago-messefrankfurt.com/super
Alimentaria Mexico MEXICO www.alimentaria-mexico.com/en
4MESSER / Norges Varemesse NORWAY old.messe.no/4messer/asp/no/
PRODEXPO - Expocentr RUSSIA www.prod-expo.ru
PIR. Hospitality Industry / PIR Group RUSSIA pir.ru/default_eng.asp
WORLD FOOD MOSCOW RUSSIA www.world-food.ru/eng
INTERFOOD - PRIMEXPO Ltd RUSSIA www.primexpo.ru/interfood
FHA - Singapore Exhibition Services SINGAPORE www.foodnhotelasia.com
INTERFOOD - Mässan SWEDEN nemonet.swefair.se/templates
MAT & DRYCK - Svenska Mässan SWEDEN www.dagenshushall.com/index.asp
IFHS - Bangkok Exhibition Services THAILAND www.besallworld.com/food/en
THAIFEX World of Food Asia THAILAND www.worldoffoodasia.com
ANFAS Food Product Exhibition TURKEY www.anfasfoodproduct.com
GIDA - İstanbul Fuarcılık A.Ş. TURKEY www.itf-gida.com/en
GOLFOOD – Dubai UAE www.gulfood.com
The Restaurant Show U.K. www.therestaurantshow.co.uk
IFE - Fresh RM Ltd. U.K. www.ife.co.uk
Fancy Food Show USA www.specialtyfood.com

- 2.7 COMMUNICATION / References – Organic Food Expos

BIOFACH - Nürnberg Messe GmbH GERMANY www.biofach.de
NATURAL PRODUCTS EXPO ASIA HONG KONG www.naturalproductsasia.com
NATURAL PRODUCTS EXPO JAPAN JAPAN www.naturalproductsjapan.com
HEALTH INGREDIENTS JAPAN JAPAN www.hijapan.info/en
BIOFACH JAPAN - TOKYO JAPAN www.biofach-japan.com
BIO EXPO JAPAN – TOKYO JAPAN www.bio-expo.jp
NATURA / ORGANIC PRODUCTS U.K. www.naturalproducts.co.uk
NATURAL PRODUCTS WEST USA www.expowest.com
NATURAL PRODUCTS EXPO EAST USA www.expoeast.com
All Things Organic - McCormick Place USA www.organicexpo.com
Western Food Industry Exposition USA www.foodexpowest.com

- 2.8 COMMUNICATION / References – Seafood Expositions

ESE - European Seafood Exposition BELGIUM www.euroseafood.com
China Fisheries & Seafood CHINA www.SeafareChina.com
SIFSE - SNIEC, Shanghai CHINA www.sifse.com
MSE - Mediterranean Seafood ITALY www.medseafood.it/en
BUSAN INTERNATIONAL SEAFOOD KOREA www.bisfe.com/eng
AQUA NOR / Nor-Fishing Foundation NORWAY www.nor-fishing.no
POLFISH - Gdańsk International POLAND www.mtgsa.pl
CONXEMAR SPAIN www.conxemar.com
ACUI - Vilagarcía de Arousa SPAIN www.acui2006.com
International Boston Seafood Show USA www.bostonseafood.com
VIETFISH VIETNAM www.vietfish.com.vn

- 2.9 COMMUNICATION / References – Brands & Companies

Exsamples of companies, which developed excellent product and communincation concepts – using the unique characeristic of their orgin to atract new customers around the globe:

Australia - Fosters www.fostersgroup.com
Australia - Penfolds www.penfolds.com
Austria - Sacher www.sacher.com
Austria - Red Bull www.redbull.at
Belgium - Godiva www.godiva.com
Belgium - Leonidas www.leonidas.com
Bermuda - Bacardi www.bacardi.com
France - Danone www.danone.com
France - Hennessy www.hennessy-cognac.com
France - Perrier www.perrier.com
France - Rougié www.foie-gras-rougie.com
France - Veuve Clicquot www.veuve-clicquot.com
Germany - Becks www.becks.de
Germany - Erdinger www.erdinger.com
Germany - Hipp www.hipp.de
Germany - Müller www.muellermilch.de
Germany - Niederegger www.niederegger.de
Greece - Ouzo 12 www.ouzo12.com
Greece - Total Yoghurt www.totalgreekyoghurt.com
Holland - Heineken www.heineken.com
Ireland - Baileys www.diageo.com
Ireland - Guiness www.guinness.com
Italy - Barilla it.primopiatto.barilla.com
Italy - Fiorucci www.fioruccifood.it/en
Italy - Martini www.martinirossi.com
Italy - San Pellegrino www.sanpellegrino.com
Japan - Kikkoman www.kikkoman.com
Japan - Nissin www.nissinfoods.co.jp/english
Mexico - Corona www.corona.com
Mexico - Kahlúa www.kahlua.com
Mexico - Si Sierra www.sierratequila.de
Lichtenstein - Hilcona www.hilcona.com
Luxemburg - Ferrero www.ferrero.com
Portugal - Taylor’s www.taylor.pt
Russisa - Smirnoff www.diageo.com
South Africa - Pepppadew www.peppadew.com
Spain - Carlos I www.allieddomecq.com
Spain - Freixenet www.freixenet.es
Spain - Ortiz www.conservasortiz.com
Spain - Tio Pepe www.gonzalezbyass.com
Sweden - Abba www.abbaseafood.se
Sweden - Ikea www.ikea.com
Switzerland - Appenzeller www.appenzeller.ch
Switzerland - Nescafe www.nescafe.ch
Switzerland - Toblerone www.toblerone.ch
Thailand - Singha www.boonrawd.co.th
U.K. - Cadbury Schweppes www.cadburyschweppes.com
U.K. - Duchy Originals www.duchyoriginals.com
U.K. - Twinings www.twinings.com
U.K. - Walkers www.walkersshortbread.com
USA - Coca Cola www.thecoca-colacompany.com
USA - Häagen-Dazs www.haagen-dazs.com
USA - Heinz www.heinz.com
USA - Tabasco www.tabasco.com

- 3.1 BRAND MARKETING / References – Organisations

EUROPEAN BRANDS ASSOCIATION www.aim.be
British Brands Group www.britishbrandsgroup.org.uk
The Chartered Institute of Marketing www.cim.co.uk
Food Marketing Institute www.fmi.org

- 3.2 BRAND MARKETING / References – World Oldest Companies

Baker since 1559 - KASTNER – Bad Leonfelden / Austria
(kastner2003.sitebuilder.at)
Baker since 1569 - EDEGGER TAX – Graz / Austria
(www.hofbaeckerei.at)
Baker since 1586 - HAEBERLEIN METZGER – Aachen / Germany
(www.haeberlein-metzger.de)
Baker since 1596 - STREHLY – Graz / Germany
(www.schlossbergkugel.at)
Baker since 1630 - KOLM – Tüssling / Germany
(www.baeckerei-kolm.de)
Baker since 1730 - STOHRER – Paris / France
(www.stohrer.fr)
Baker since 1756 - FOSSIER – Reims / France
(www.fossier.fr)
Baker since 1762 - LEIBUR – Tallin / Estonia
(www.leibur.ee)
Baker since 1786 - DEMEL – Vienna / Austria
(www.demel.at)
Baker since 1792 - STUMHOFER – Chieming / Germany
(www.stumhofer.de)
Baker since 1813 - LÖSCHNER’S – Pulsnitz / Germany
(www.loeschner.de)
Baker since 1830 - CAMPBELL – Callender / Scotland
(www.foodconnections.co.uk/campbells)
Baker since 1845 - KERN – Laufen / Switzerland
(www.cafekern.ch)
Baker since 1847 - GERSTNER – Vienna / Austria
(www.gerstner.at)
Baker since 1848 - BECK FISCHER – Hegnau Volketswil / Switzerland
(www.beckfischer.ch)
Baker since 1851 - WILIAM JACKSON – Hull / U.K.
(www.wjsgroup.co.uk)
Baker since 1882 - GERORGE WESTON – Toronto / Canada
(www.weston.ca)

Brewer since 1040 - WEIHENSTEPHAN – Freising / Germany
(www.brauerei-weihenstephan.de)
Brewer since 1265 - BUDWEISER BUDVAR – Budvar / Czech
(www.original-budweiser.cz)
Brewer since 1852 - BUDWEISER USA – St.Louis, MO / USA
(www.anheuser-busch.com)

Butcher since 1669 - ROXIN – Roxin / Germany
(www.hof-roxin.de)
Butcher since 1777 - KERN – Germany
(www.metzgerei-kern.de)
Butcher since 1785 - KASTNER – Malsch / Germany
(www.metzgerei-kastner.de)
Butcher since 1850 - FIORUCCI – Rome / Italy
(www.fioruccifood.it/en)
Butcher since 1880 - KITTOW BROS. – Par / U.K.
(www.kittowsbutchers.co.uk)

Chocolate since 1765 - BAKER’S – USA
(www.kraftfoods.com)
Chocolate since 1806 - KALEV - Harju / Estonia
(www.kalev.ee)
Chocolate since 1819 - CALLIER / NESTLÉ – Vevey / Switzerland
(www.cailler.ch)
Chocolate since 1824 - CADBURY – Birmingham / U.K.
(www.cadbury.co.uk)
Chocolate since 1826 - CAFFAREL – Luserna San Giovanni / Italy
(www.caffarel.it)
Chocolate since 1826 - FAVARGER – Versoix / Switzerland
(www.favarger.ch)
Chocolate since 1845 - LINDT – Kilchberg / Switzerland
(www.lindt.com)
Chocolate since 1845 - STUBBE – Toronto / Canada
(www.stubbechocolates.com)
Chocolate since 1857 - NEUHAUS – Vlezenbeek / Belgium
(www.neuhauschocolate.com)
Chocolate since 1884 - BONNAT – Voiron / France
(www.bonnat-chocolatier.com)
Chocolate since 1894 – HERSHEY’S / USA
(www.hersheys.com)

Dairy since 1282 - APPENZELLER / Switzerland
(www.appenzeller.ch)
Dairy since 1463 - GESKA – Glarus / Switzerland
(www.geska.ch)
Dairy since 1780 - TUXFORD & TEBBUTT – Mowbray / U.K.
(www.tuxfordandtebbutt.com)

Deli since 1707 - FORTNUM & MASON – London / U.K.
(www.fortnumandmason.com)
Deli since 1797 - PAXTON & WHITFIELD – London / U.K.
(www.paxtonandwhitfield.co.uk)

Drinks since 1783 - SCHWEPPES – Geneva / Switzerland
(www.cadburyschweppes.com)
Drinks since 1893 - COCA COLA – Atlanta, GA / USA
(www.thecoca-colacompany.com)
Drinks since 1903 - PEPSI COLA – Purchase, NY / USA
(www.pepsi.com)

Grocer since 1585 - KIENNAST – Gars / Austria
(www.kiennast.at)
Grocer since 1700 - DALLMAYR – Munich / Germany
(www.dallmayr.de)
Grocer since 1770 - NORTH WEST Co. – Winnipeg / Canada
(www.northwest.ca)
Grocer since 1813 - HARVEY NICHOLS – London / U.K.
(www.harveynichols.com)
Grocer since 1835 - HARRODS – London / U.K.
(www.harrods.com)
Grocer since 1893 - GALERIES LAFAYETTE – Paris / France
(www.galerieslafayette.com)
Grocer since 1907 - KaDeWe – Berlin / Germany
(www.kadewe-berlin.de)
Grocer since 1909 - SELFRIDGES & CO – London / U.K.
(www.selfridges.com)

Miller since 1573 - PFAHNL – Pregarten / Austria
(www.pfahnl.at)
Miller since 1603 - AMMERNDORFER – Ammerndorf / Germany
(www.ammerndorfer-muehle.de)
Miller since 1675 - MORNFLAKE – Crewe / U.K.
(www.mornflake.com)
Miller since 1736 - LAKESIDE MILLS – Spindale, NC / USA
(www.lakesidemills.com)
Miller since 1797 - BIRKETT MILLS – Penn Yan, NY / USA
(www.thebirkettmills.com)
Miller since 1818 - GEHA – Weissenberg / Germany
(www.geha-muehlen.de)
Miller since 1819 - SABAROT – Le Puy En Velay / France
(www.sabarot-wassner.fr)
Miller since 1823 - NEW HOPE MILLS – Auburn, NY / USA
(www.newhopemills.com)

Oil since 1822 - A L’OLIVIER – Carros / France
(www.alolivier.com)

Pasta since 1824 - AGNESI / Colussi – Imperia / Italy
(www.agnesi.it)
Pasta since 1846 - RUMMO – Benevento / Italy
(www.pastarummo.it)

Preserves since 1838 - ABBA – Goteborg / Sweden
(www.abbaseafood.se)
Preserves since 1853 - CONNÉNTABLE – Douarnenez / France
(www.connetable.com)
Preserves since 1885 - WILKIN & SONS – Tiptree / U.K.
(www.tiptree.com)
Preserves since 1891 - ORTIZ – Ondarroa / Spain
(www.conservasortiz.com)

Salt since 1517 - SALZBERGEWERK – Berchtesgaden / Germany
(www.salzwelt.de)
Salt since 1612 - MEIEN – Japan
(www.meien.jp)

Seafood since 1845 - HANLON – Dublin / Ireland
(www.hanlon.ie)
Seafood since 1849 - GORTON’S – Gloucester, MA / USA (www.gortonsfreshseafood.com)

Spicing since 1630 - KIKKOMAN – Japan
(www.kikkoman.com)
Spicing since 1649 - MARUKAN – Japan
(www.marukan.com)
Spicing since 1706 - CROSSE & BLACKWELL – U.K.
(www.crosseandblackwell.com)
Spicing since 1722 - KÜHNE – Hamburg / Germany
(www.kuehne.de)
Spicing since 1781 - NAKANO – Japan
(www.nakanokahee.com)
Spicing since 1805 - SAKAMOTO – Japan
(www.kurozu.co.jp)
Spicing since 1814 - COLMAN’S – Norwich / U.K.
(www.unilever.co.uk)
Spicing since 1816 - BORNIER – Couchey / France
(www.moutarde.com)
Spicing since 1816 - LEA & PERRINS – Hayes / U.K.
(www.leaperrins.com)
Spicing since 1824 - A1 STEAK SAUCE / KRAFT – U.K.
(www.a1sauce.com)
Spicing since 1869 - (1875) HEINZ (Ketchup) / USA
(www.heinz.com)

Sweets since 1731 - AMARELLI – Rossano / Italy
(www.liquirizia.it)
Sweets since 1806 - NIEDEREGGER – Lübeck / Germany
(www.niederegger.de)
Sweets since 1833 - STAR ROCK SHOP – Angus / Scotland
(www.thestarrockshop.co.uk)
Sweets since 1835 - SORELLE & NURZIA – Bazzano / Italy
(www.sorellenurzia.it)
Sweets since 1836 - MENOZZI DE ROSA – Montesilvano / Italy
(www.menozziderosa.com)
Sweets since 1837 - CALLARD & BOWSER / KRAFT – Canterbury / U.K.
(www.sugarboy.co.uk)
Sweets since 1842 - BASSETT’S – Birmingham / U.K.
(www.cadburyschweppes.com)
Sweets since 1847 - NECCO – Revere, MA / USA
(www.necco.com)

Tea since 1706 - TWINING – London / U.K.
(www.twinings.com)
Tea since 1764 - BAKKER – Wilhelmshaven / Germany
(www.teebakker.com)
Tea since 1823 - RONNEFELDT – Warsau / Poland
(www.ronnefeldt.pl)

Winery since 1141 - BARONE RICASOLI – Siena / Italy
(www.ricasoli.it)
Winery since 1335 - KARTEUSERHOF – Trier / Germany
(www.karthaeuserhof.com)
Winery since 1495 - COUSSERGUES – Montblanc / France
(www.chateaudecoussergues.com)
Winery since 1551 - CODORNÍU – Barcelona / Spain
(www.codorniu.es)
Winery since 1552 - FONJALLAZ MINGUEZ – Espesses / Switzerland
(www.fonjallaz-minguez.ch)
Winery since 1670 - CHÂTEAU LAFITE – Pauillac / France
(www.lafite.com)
Winery since 1692 - TAYLOR’S – Vila Nova de Gaia / Portugal
(www.taylor.pt)
Winery since 1729 - DOM RUINART – Reims / France
(www.ruinart.com)
Winery since 1864 - VEGA SICILIA – Valladolid / Spain
(www.vega-sicilia.com)

website oliver-grave.blogspot.com

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