Stuart Hart

Professor Stuart Hart is well known for his work on 'Base of the Pyramid (BoP) strategies': The 4 billion people at the base of the world economic pyramid represent a huge and attractive market for many of the most exciting new clean technologies.
Hart writes about how to successfully tap into that market and suggest that this can generate not only corporate growth and profits, but also local jobs, incomes and solutions to social and environmental problems. By removing the constraints imposed on the poor, increasing their earning power, and creating new potential in poor communities, companies can identify and pursue previously invisible opportunies.

Hart is one of the world's top authorities on the implications of sustainable development and environmentalism for business strategy.
He wrote the seminal article "Beyond Greening: Strategies for a Sustainable World," which won the McKinsey Award for Best Article in Harvard Business Review in 1997, and helped launch the movement for corporate sustainability. With C.K. Prahalad, Hart also wrote the pathbreaking 2002 article "The Fortune at the Bottom of the Pyramid," which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world. His new book, Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World’s Most Difficult Problems (Wharton School Publishing), was published in March 2005.