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Awards
BiD Grade Plans
Author
Participant
  • The plan application has been submitted for assessment.

  • Women in Business

    A business plan competition for women entrepreneurs of Africa, Latin America and Asia

  • The full business plan documents have been submitted for assessment.

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applicant
Owner
 
Business start-up

2

Micro covers for tanning of the breast

A product of HIGH QUALITY that protects of the rays UV, designed to cover the areola and nipple, allowing the tanning breast.

The Company has already begun its work, required to implement your marketing plan to position your brand and to increase sales.

Facts

Legal status business
Formally registered
Year of establishment

2009

Sales (US$)
Two years ago:
Last year:
This year (forecast): 98,094
Year 2 (forecast): 132,427
Year 3 (forecast): 198,638
Net profit after tax (US$)
Two years ago:
Last year:
This year (forecast): 53,628
Year 2 (forecast): 103,757
Year 3 (forecast): 195,883
Total number of Employees
Two years ago:
Last year:
This year (forecast): 8
Year 2 (forecast): 10
Year 3 (forecast): 12

Finance needed

Finance needed for fixed assets (buying of machines, buildings, ...) 5,600
Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) 27,800
Total finance needed (US$) 33,400

How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.

Own Contribution in cash 26,278
Loans (debt) 1,500
Share capital that you seek from investors (equity) 33,400
Other sources
Total finance needed (US$) 61,178

The Business

What is your product/service?

Micro Covers for the suntan of the busto is adhesive foam and hipoallegenic, that protects the areola and nipple of UV rays. It is reusable, flexible, malleable, no residue on the skin, is sure, allows the heat flux, water resistant, digital printing, different shapes and sizes that leave a mark around the areola, imposing a new pattern of use.

What customer need/problem do your products/services satisfy?

The Micro covers prevent dryness producing UV rays on the nipples, avoid bathing swimwear marks on the skin and Breast-up.

How will you make the product/service?

Designs are created, the foam adhesive digitally printed, cut and punched the figures, are classified, it is quality control and packaged for distribution.

Explain how you will sell your product/service (marketing strategy) and how you will reach your customers (distribution strategy)?

Website design and strategic business location
Development of the video, jingle, spot radio and virtual flayer
Design and print advertising and POP material
Brigades in Schools, Universities and Shopping Center
Telemarketing, suveillance and statistics
Developing and exhibitors stand
Fairs and events
Advertising on radio and regional television
Advertising in magazines
Distribution in 10 channels
Buy LCD for events
Manufacture of uniforms

To whom are you selling, what is your market?

The market study in Cali: there are 298.209 women aged 15-49 years, of medium and high social status, the 7.1% 35.577 women tan in the month, in Recreational Centers, Gyms, Estetic Centers, Clubs and Hotels.

Describe your competitors?

There are two companies: “Natural Sensation” was created seven years ago. Their stick is bigger than DAZZLING SUMMER. Their products are distributed in 10 cities and they have a strategic alliance with “Digipod Store”, “Secret Lingerie” and “Lili Pink” companies.

Another is “Libre-Medellín”. This company was created twenty years ago, and they distribute in 20 cities in Colombia. They have outlets in many supermarkets.

What makes your business different/better than your competitors (competitive advantage)?

The material is medicated and hypoallergenic, is patented as the only intended to tanning and nipples protection from UV rays, no residue, is waterproof, comes in different shapes, measures and colors.

What makes your business, your product or service innovative?

Unique product designed especially to allow tanning contour the bust, because cover only the areola and nipple, through allergy stickers, totally flexible, which leaves no residue, is waterproof, bust-up. Different measures and shapes leave a mark around the nipple, fascinating men. It is used as a new alternative underwear and swimwear. It's multipurpose.

How will you ensure the growth of your business?

With constant innovation in design, development of five new complementary products, purchase of machinery, opening new markets on a regional, national and international conventions by the different responsibilities of funding, partnerships with other products to market, to improve scientific support formulas and materials, alliances with companies of underwear and swimwear.

The Entrepreneur & Management

Describe the entrepreneur & management

Vertical management structure where the Executive Director (Administration and Finance Technologist and who is in the professionalisation Admon. Companies at the Free University), is responsible for: Sales Business Area, Administrative Assistant, Courier, Operators and Packers. Supported in turn by the Financial, Technical and Marketing Advisors.

What specifically makes you and (if relevant) your management team most qualified to build this business?

I receive ongoing training in areas of business, participates in national and international venture, it has constant advice institutions (SENA, Fundación Centro Colombiano Professional Studies FCECEP and Young Enterprise) and belong to the program to support the export plan with Cali mayor's office for attending events, links to networks and more training.

How much time do/will you expect to spend per week in the business?

Since 2009 devoted full time to the Company.

Development

How does your business improve the local living standards (social and environmental)?

More women employments. There is a growth in the regional economy. Impact the control of health and prevention of sunburn in women and protect the environment because the product is free of pollution.

Owner
    2 comments

    Rationale of Cover

    Nice idea and marketing wise well positioned.
    Am not convinced that many people will buy this as people will either protect the entire breast if they care about UV rays etc or nothing.

    15 May 10, 17:16 Daf Dubbelman, 15 May 10, 17:16

    Thanks

    Thank you very much for your valuable comment, this product protect the areola of the dryness, but it´s used a new alternative underwear for your characteristics.

    This is a multipurpose product.

    8 Sept 10, 22:13 MARIA VICTORIA BONILLA RUANO, 8 Sept 10, 22:13