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Micro covers for tanning of the breast
A product of HIGH QUALITY that protects of the rays UV, designed to cover the areola and nipple, allowing the tanning breast.
The Company has already begun its work, required to implement your marketing plan to position your brand and to increase sales.
Facts
2009
| Two years ago: | |
| Last year: | |
| This year (forecast): | 98,094 |
| Year 2 (forecast): | 132,427 |
| Year 3 (forecast): | 198,638 |
| Two years ago: | |
| Last year: | |
| This year (forecast): | 53,628 |
| Year 2 (forecast): | 103,757 |
| Year 3 (forecast): | 195,883 |
| Two years ago: | |
| Last year: | |
| This year (forecast): | 8 |
| Year 2 (forecast): | 10 |
| Year 3 (forecast): | 12 |
Finance needed
| Finance needed for fixed assets (buying of machines, buildings, ...) | 5,600 |
| Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) | 27,800 |
| Total finance needed (US$) | 33,400 |
How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.
| Own Contribution in cash | 26,278 |
| Loans (debt) | 1,500 |
| Share capital that you seek from investors (equity) | 33,400 |
| Other sources | |
| Total finance needed (US$) | 61,178 |
The Business
Micro Covers for the suntan of the busto is adhesive foam and hipoallegenic, that protects the areola and nipple of UV rays. It is reusable, flexible, malleable, no residue on the skin, is sure, allows the heat flux, water resistant, digital printing, different shapes and sizes that leave a mark around the areola, imposing a new pattern of use.
The Micro covers prevent dryness producing UV rays on the nipples, avoid bathing swimwear marks on the skin and Breast-up.
Designs are created, the foam adhesive digitally printed, cut and punched the figures, are classified, it is quality control and packaged for distribution.
Website design and strategic business location
Development of the video, jingle, spot radio and virtual flayer
Design and print advertising and POP material
Brigades in Schools, Universities and Shopping Center
Telemarketing, suveillance and statistics
Developing and exhibitors stand
Fairs and events
Advertising on radio and regional television
Advertising in magazines
Distribution in 10 channels
Buy LCD for events
Manufacture of uniforms
The market study in Cali: there are 298.209 women aged 15-49 years, of medium and high social status, the 7.1% 35.577 women tan in the month, in Recreational Centers, Gyms, Estetic Centers, Clubs and Hotels.
There are two companies: “Natural Sensation” was created seven years ago. Their stick is bigger than DAZZLING SUMMER. Their products are distributed in 10 cities and they have a strategic alliance with “Digipod Store”, “Secret Lingerie” and “Lili Pink” companies.
Another is “Libre-Medellín”. This company was created twenty years ago, and they distribute in 20 cities in Colombia. They have outlets in many supermarkets.
The material is medicated and hypoallergenic, is patented as the only intended to tanning and nipples protection from UV rays, no residue, is waterproof, comes in different shapes, measures and colors.
Unique product designed especially to allow tanning contour the bust, because cover only the areola and nipple, through allergy stickers, totally flexible, which leaves no residue, is waterproof, bust-up. Different measures and shapes leave a mark around the nipple, fascinating men. It is used as a new alternative underwear and swimwear. It's multipurpose.
With constant innovation in design, development of five new complementary products, purchase of machinery, opening new markets on a regional, national and international conventions by the different responsibilities of funding, partnerships with other products to market, to improve scientific support formulas and materials, alliances with companies of underwear and swimwear.
The Entrepreneur & Management
Vertical management structure where the Executive Director (Administration and Finance Technologist and who is in the professionalisation Admon. Companies at the Free University), is responsible for: Sales Business Area, Administrative Assistant, Courier, Operators and Packers. Supported in turn by the Financial, Technical and Marketing Advisors.
I receive ongoing training in areas of business, participates in national and international venture, it has constant advice institutions (SENA, Fundación Centro Colombiano Professional Studies FCECEP and Young Enterprise) and belong to the program to support the export plan with Cali mayor's office for attending events, links to networks and more training.
Since 2009 devoted full time to the Company.
Development
More women employments. There is a growth in the regional economy. Impact the control of health and prevention of sunburn in women and protect the environment because the product is free of pollution.
Rationale of Cover
Nice idea and marketing wise well positioned.
Am not convinced that many people will buy this as people will either protect the entire breast if they care about UV rays etc or nothing.