Latin Design Front

Offering exclusive and hip latinamerican designer clothing and accessories to retail channels.

Now everyone can wear fairmade designer clothing for a little bit more than the cost of popular retail clothing!

Starting with offering collections of local ecuadorean designers, which are designed and produced locally in Ecuador. We give opportunity to both designers and producers to grow outside the (small) local market.
All products will be offered through the internet and agents to international retail channels. Retailers have a reliable source for their exclusive but still affordable clothing.

We will create the demand for our product with consumers through different channels, such as free publicity(magazines and more), finding ambassadors, guerillamarketing and (online) fashionshows. At the same time we will approach the retailers with more traditional methods, such as agents, samples and catalogs.
All sales will go through the internet to retailers, located all around the world.

As we work with different designers, our target market is broad. What they all have in common, is that they want to wear exclusive pieces for a reasonable price. Our customers are fashion-oriented, curious to what’s going on in the world, want to support development organizations, but don’t like the 'woolen-sock' approach.

Our retail clients are looking for original collections that they can sell social responsable design at a commercial price

Social responsable labels, and ecofriendly collections. Big retailers with high rotation of collections at a cheap price.

The latinamerican designer is the central element in our business philosophy. Furthermore, every store in the world has the opportunity to choose the designer of their liking and to sell in their store.

Not only the production but more importantly the creative force of the designers is our competitive strength. We sell a positive image of emerging countries, not the more traditional 'sad' fairtrade story.
Through our website we offer a complete range of different designers so all retail channels can find a product of their liking

Besides our more traditional approach to sell our different designer collections to retail stores, we want to create a demand for our products through our (aggresive) marketing strategies. Customers should be asking for our designers at stores. We start in Holland but our customers could become retailers around the world. We begin by offering Ecuadorian designers, but could grow to latin american designers.

Judith was a freelance communications advisor in Holland and is now living and working in Ecuador since the beginning of 2008.

Nicole has been living in Ecuador for the past 8 years, during which time she has had a concept store in Quito that sells Ecuadorian and Latinamerican designers.

The combination of knowledge of communication and marketing with connections and working experience with Ecuadorian designers makes our team invincible!

During the setup phase much time a week will be spend to come to agreements with local designers and to set up a marketing plan for the business. In the beginning an average of 20 hours a week per person.

Many young and talented people in Latin America have a degree in fashion, but aren’t able to excel in their work and make a good living, simply because they don’t have the funding to invest in their product. Also the local market is rather small. By exporting this product to a bigger market, Europe, they have more chance to be successful in their work and make a living. Also all their collections are produced locally, which generates work.