3
KEN PRODUCTS LTD.
Natural fruits canners
It will be producing natural juices, jams, wines, dried vegetables & pickles. Will be situated at Tegeta area in Dar es salaam, Tanzania. Will start with a capital outlay of $30000 & 2 shareholders. It will focus on serving students, family and social gatherings in its marketing structure. It'll reduce the gap of loosing fruits products by canning and preserving them. Farmers & local community will benefit financialy & economicaly
Facts
2008
| Two years ago: | |
| Last year: | |
| This year (forecast): | 257,863 |
| Year 2 (forecast): | 412,580 |
| Year 3 (forecast): | 660,128 |
| Two years ago: | |
| Last year: | |
| This year (forecast): | 58,839 |
| Year 2 (forecast): | 91,450 |
| Year 3 (forecast): | 138,329 |
| Two years ago: | |
| Last year: | |
| This year (forecast): | 14 |
| Year 2 (forecast): | 20 |
| Year 3 (forecast): | 30 |
Finance needed
| Finance needed for fixed assets (buying of machines, buildings, ...) | 22,000 |
| Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) | 8,000 |
| Total finance needed (US$) | 30,000 |
How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.
| Own Contribution in cash | 10,000 |
| Loans (debt) | 5,000 |
| Share capital that you seek from investors (equity) | 10,000 |
| Other sources | 5,000 |
| Total finance needed (US$) | 30,000 |
The Business
Fruits canned products i.e juices, jams, pickles, wines and dried vegetables
Family ready to use foods and drinks. also quality natural fruits preserved products
In a small industry using simple machines for blending, cooking and packing.
Through personal selling, whole sellers, supermarkets and retailers.
My market will target to students in secondary and primary schools ; high, middle and low income earners families, (for juices, jams, vegetables and pickles); and people of age above 18yrs, ceremonies occations and other social gatherings (for wines).
Closely competitors will be:
-Dabaga, Simba, Red gold, UWG, Zesta and other imported products in Jams, pickles and sauces.
-Azam,Sayona, Pride, Maaza, Delmonte, Joose and other imported juices.
-Asilia, Kims, Dodoma vineyard and other imported products in wines.
All of my competitor has a vast experience in the market although almost all of them don't use natural ingredients in their products.
-The use of natural fruits in producing my products.
-Introducing completely new products which haven't been in the market before i.e. Apple jelly and Loquat wine.
Ability of the founders in searching for new products and the product development experience the business executive has.
-Introducing new and mordern machinery and equipments will definetly increase productivity.
-Employing qualified staff will increase service provision and quality of the service.
-Strategic development plan the management have in place and the business development ability the business executive have together with eagerness of archieving higher is a base for growth prospective.
The Entrepreneur & Management
The entrepreneur has a degree in Business Administration, he has been in food and beverages industry for mor than ten years and he is aiming for a Masters of Business Administration degree to have more skills on business matters.
Experience in food processing industry and the skills management team has in fruits and other foods canning and preservation.
48 hours
Development
-Farmers who were loosing money for not having a markets for their produce will benefit directly since they will be my first and most reliable suppliers.
-Local community at the places where I will locate my plants will be employed and benefit from getting salaries and wages.
-The project will inhance economic activites in rural areas as well as in urban areas where retailers will increase the ranges of product they have by selling my product.
SWFI.
Please check out the Sovereign Wealth Fund Initiative as an option for accessing investment funding the website is:
www.swfinitiative.org, should you have interest in exploiting this funding option; please revert to me ASAP.
JB.
info(at)iifg-eu.net