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Participant
 
Business start-up

4

South Sea Exclusive

South Sea Exclusive is an aquaculture company specialized in the production of sustainable bred spiny lobsters.

South Sea Exclusive will sustainably produce spiny lobsters in the Philippines and sell live spiny lobster to the Asian market. The local economy and living standards will be strengthened by increased employment and the programs of the South Sea Exclusive Foundation.



Facts

Legal status business
Formally registered
Year of establishment

2008

Sales (US$)
Two years ago:
Last year:
This year (forecast): 0
Year 2 (forecast): 100,000
Year 3 (forecast): 750,000
Net profit after tax (US$)
Two years ago:
Last year:
This year (forecast): -110000
Year 2 (forecast): -250000
Year 3 (forecast): 43,000
Total number of Employees
Two years ago:
Last year:
This year (forecast): 5
Year 2 (forecast): 10
Year 3 (forecast): 20

How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.

Own Contribution in cash 100,000
Loans (debt) 300,000
Share capital that you seek from investors (equity)
Other sources 100,000
Total finance needed (US$) 500,000

The Business

What is your product/service?

Product:

South Sea Exclusive focuses on the production of spiny lobster. Possible side products are Abalone and a few other high value marine species.

Proposed markets:

The current market for live spiny lobsters shows an increasing trend. Due to the growing economy in China, the demand for live spiny lobsters in the high-end restaurants keeps increasing, but supply does not cover demand. At the moment this problem occurs in most Asian countries, mostly due to overexploitation and the lack of good fishery management.

Explain how you will sell your product/service (marketing strategy) and how you will reach your customers (distribution strategy)?

Unique Selling Proposition for the Asian market is a mix of quality, low price and speed of delivery. The Japanese market will be penetrated with sustainable certification of spiny lobster to adhere the consumer preference for food safety of natural products. Customers will be reached through a network of wholesalers.

What makes your business different/better than your competitors (competitive advantage)?

Our competitive advantage is based on our strong network in the Philippines and a creative and ambitious management team with scientific knowledge to out compete the competitors.

The Entrepreneur & Management

Describe the entrepreneur & management

My work as researcher in coastal zone management is based on the economic value of ecosystem functions of the province Palawan. My previous work for several years as financial manager of a cultural centre in Wageningen, The Netherlands has provided me with a lot of experience in financial management of a company.

Development

How does your business improve the local living standards (social and environmental)?

Palawan's villages need more job prospects for unemployed citizens. Next to creating jobs on the lobster farm, South Sea Exclusive Foundation will contribute to solving social and environmental problems. The foundation started its first efforts to create awareness amongst the local community for nature conservation through environmental education at schools.

4 comments

Saviours of the Philippines

I commend you for your very enterprising lobster project in, of all places, Palawan (I have not been there yet). To think that you are still quite young who grew up and studied in a First World country. Your audacity is reminiscent of the time when the Dutch explored Africa and Indonesia. Why didn't your forefathers come here the first time?

The Dutch are really the new saviours of the Philippines! As they say, it's better late than never.

25 June 07, 08:42 Gilbert Pangyarihan, 25 June 07, 08:42

Congratulations!

For making it to the finals of the BiD Challenge International 2007.

12 Oct 07, 21:24 Gilbert Pangyarihan, 12 Oct 07, 21:24

Congratz, too!

Bring the lobster!!!

15 Oct 07, 11:27 Romy Miranda, 15 Oct 07, 11:27

real new and innovative

This idea will bring a total new and innovative technique to breed spiny lobsters from lobster seed to adults. These men have the skills and the guts to start a business

Frans van Duikeren

3 Dec 07, 18:26 Frans van Duikeren, 3 Dec 07, 18:26