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Health Fish Company
Health fish preparation &marketing
The company is located at Kwamatias – Kibaha District, Coast Region. Initial capital is $ 14,511. 5531 The product is roasted fishes (added with salt, garlic and or pepper). The Major activities of the company are preparation and packaging of fish ready to eat or to be cooked, other activities are buying fish from local fishermen of Dar-es-Salaam and Bagamoyo, storage of raw fish and distribution of processed fish. Target market is hotels and restaurants in Dar-es-salaam and local people of Kibaha district.
Facts
2008
| Two years ago: | |
| Last year: | |
| This year (forecast): | |
| Year 2 (forecast): | |
| Year 3 (forecast): |
| Two years ago: | |
| Last year: | |
| This year (forecast): | 27,027 |
| Year 2 (forecast): | 30,000 |
| Year 3 (forecast): | 35,000 |
| Two years ago: | |
| Last year: | |
| This year (forecast): | 5 |
| Year 2 (forecast): | 8 |
| Year 3 (forecast): | 10 |
The Business
- Product:-processed fish
- Raw fish will be bought from fishermen, Fresh fish are cleaned and roasted for customers who wish to eat bland food (health fish plain), also another bunch of fish will be added with salt, garlic and or pepper (Health fish super )
- Target markets are Hotels and restaurants in Dar-es-salaam, Morogoro and Kibaha. Local people in Kibaha district.
- Target groups
(1) Hotels and restaurants
o They buy large volume.
o Buy by relative high price
o They buy throughout the year
(2)Wholesalers & Retailers in Dar-es-salaam, Morogoro and Coast region
- They buy small amount
- They buy through out the years
-raw materials are fresh fish from Indian Ocean
- High quality preparation.
-Using hired vehicles in the beginning of the business
-promotions
• Use of brochures and posters in the hospitals, clinics and markets
• Social affairs activities; company will engage itself in cakes provision for weddings, graduation and birthday for free then fish will be sold as part of meal
-Competitors
• Main: Local fish sellers
• Indirect competitors: Local butchers and chicken sellers
Health fish product is prepared in unique process. The preparation involves reduction of fat content then the ingredients are added (Garlic, salt and or pepper). This process is not used by most of local fish sellers. Fish which have been reduced fat content are highly demanded by people especially people suffering fro diabetes, High blood pressure and overweight.
The Entrepreneur & Management
– I am living in Costal region(Kibaha district)
– I worked at NIKO Africa industry (dealing with making and marketing of tiles) as assistant manager for 1 year.
– Business success: expanded market
- Business failure: Lack of enough customers due to limited promotion
Lesson: Promotion is a key to get many customers and increasing of market share as well as profit.
Development
- Increase income to the fishermen
-Source of income to the employees (5 employees)
-Enable people to be access to protein food through out the year.
- Improve knowledge on nutrition especially to children since the company will offer nutrition education
-Workers will be trained to improve their knowledge and skills
Heko
Dear Sophia
I congraturate beacasue among ladies who are courageous from our countries to participate in such kind of competetion. I liked your bussines Idea beacause in generral in Tanzania and many other deveopling countries food is wasted because there are no morden technique for storage of the product. Only if food processing will be promoted then there will be enough food and little will be wasted. I wish you all the best.
J