Top of this document
Go directly to navigation
Go directly to page content

 
Business established

LIMURU MANUFACTUERS AGENCIES

Production , Trade in Furnitures & Carpentry

I intend to expand my business of production in furnitures i.e sofa sets , beds , tables e.t.c & increase raw materials required for Carpentry .
By selling to them quality goods, which contributes to economy through revenue collections .
by providing affordable modern goods and services.

Facts

Year of establishment

2000

Sales (US$)
Two years ago:
Last year:
This year (forecast): 17,000
Year 2 (forecast): 27,000
Year 3 (forecast): 37,000
Net profit after tax (US$)
Two years ago:
Last year:
This year (forecast): 7,142
Year 2 (forecast): 14,285
Year 3 (forecast): 21,426
Total number of Employees
Two years ago:
Last year:
This year (forecast): 4
Year 2 (forecast): 6
Year 3 (forecast): 8

Finance needed

Finance needed for fixed assets (buying of machines, buildings, ...) 282
Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) 428
Total finance needed (US$) 710

How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.

Own Contribution in cash 580
Loans (debt)
Share capital that you seek from investors (equity)
Other sources
Total finance needed (US$) 580

The Business

What is your product/service?

FURNITURE PRODUCTION i.e Sofa sets , Beds , Tables, Desks, Wooden house hold goods, Wardrobes, Wall units , Cabinets.

SERVICES : Repair and modification of furniture goods .

OVERALL CARPENTRY or WOODWORK : Partitioning of business premises, rooms, offices, stalls using wood work e.g ply woods, chip boards, block boards. e.t.c
INSTALLATION; fixing and installation of permanent or temporal shelves , internal cabinets e.g cupboards , wardrobes , wall units e.t.c
: Installation of wooden doors, gates , windows .

Explain how you will sell your product/service (marketing strategy) and how you will reach your customers (distribution strategy)?

With adequate experience & knowhow of producing quality goods /services and with sufficient knowledge of the current demand, tastes & expectations of my customers and working with a balanced price range { proper pricing } , setting affordable prices, my goods will be well preferred as well as recommended.
>By proper & wise adjustments to every new challenge to this industry.
>By stocking my shops where customers have access to my Goods. > By participating in trade exhibitions, advertisement through posters , bronchures showing types and varieties of goods and services.

Applying for tenders or orders as in schools, hospitals or any other business institutions that relates with our products.

OUR COMPETITORS : {a} Local traders
{b} New entrants in same trade
{c} Urban traders seeking new market of their goods.
WAYS OF DEALING WITH THEM : By making sure that we offer high quality goods that are affordable.
PRODUCT COMPARISON : Though we don't defer much in price & quality of goods, we have an advantage due to familiarity with our customers.

What makes your business different/better than your competitors (competitive advantage)?

I offer high quality goods & services at affordable prices, with promotional goods and enticing gifts.

The Entrepreneur & Management

Describe the entrepreneur & management

I have three years working experience in Carpentry & seven years working experience in business management as well as a sales clerk.
Having gone through the ups & downs off this investment, am well able to evaluate & calculate profitable projections.
Through adequate experience and wise evaluation, having known most hindrances and pitfalls of this industry and having adequate knowledge and understanding of the current demand, tastes, standards or expectations, I've learned how to adapt to every situation as well as tackle every challenge with confidence and use it as an opportunity to advance to greater heights.
Due to high competition that derail our progress, this has not discouraged me but has only prompted me to adjust myself to conform to every challenge positively.

Development

How does your business improve the local living standards (social and environmental)?

DIRECT EMPLOYMENT
I will employ more employees to my business due to expansion
who will generate income to cater and boost their families, thus improving their standards of living.
I will offer adequate production skills as well as expose my workmates to educative and informative environments that will enable them to market effectively