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Business start-up

Eden Blue College of Beauty Therapy and Hair Dressing

Defining Beauty, Success and Excellence

I plan establish a Beauty and Hair Dressing College to train in cosmetology. It will be an institution that will train in Beauty, Hair Dressing and Modeling Skills to equip the students with skills that will help them secure jobs in a competitive world of business.

Facts

Year of establishment

2008

Sales (US$)
Two years ago:
Last year:
This year (forecast): 15,151
Year 2 (forecast): 30,302
Year 3 (forecast): 90,906
Net profit after tax (US$)
Two years ago:
Last year:
This year (forecast): 15,151
Year 2 (forecast): 30,302
Year 3 (forecast): 90,906
Total number of Employees
Two years ago:
Last year:
This year (forecast): 7
Year 2 (forecast): 15
Year 3 (forecast): 25

How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.

Own Contribution in cash 2,272
Loans (debt)
Share capital that you seek from investors (equity)
Other sources 2,272
Total finance needed (US$) 4,544

The Business

What is your product/service?

SERVICES
Beauty Training which will equip students with beauty therapy skills such as
manicure, pedicure, facial therapy, massage, hygiene and grooming.
Hair Dressing which will train students in knowledge required by salons and Modeling.

WAYS TO GENERATE PROFIT
Students will be required to pay tuition fees in three full installments.

Explain how you will sell your product/service (marketing strategy) and how you will reach your customers (distribution strategy)?

WHY STUDENTS WILL TRAIN WITH US
Our fees will be considerably fair and we will see to that the training we offer is of high quality and standards that are required by potential employees.

HOW TO REACH OUR CUSTOMERS AND PROMOTIONAL TOOLS
-Launching the college
-Informative brochures
-Press release
-Branding our T-shirts and schools equipments with our logo.

OUR COMPETITORS
-Established hair and beauty instituitions.
-Established casting and production houses.

WHY WE ARE BETTER
The institution will compromise of young people who are goal oriented and ready to utilize their full potential and use their talents. They are a dynamic team and energetic which gives us an upper hand because of their passion to succeed and meet their future goals. We will offer job opportunities to the young people who have skills in this field.

What makes your business different/better than your competitors (competitive advantage)?

WHY WE ARE UNIQUE
We will offer in house seminars to offer career guidance and we will have an in house salon that will enable the students to practice more on their skills.

The Entrepreneur & Management

Describe the entrepreneur & management

Skills
I have trained in Beauty Therapy and have acquired skills that are necessary in establishing a school that offers training in this field.

Experience
I have worked as freelance beautician and make-up artist for various magazines, TV/ Production houses and beauty Pageants. I have also been a model and have worked with many fashion designers.

Failures
This industry requires a lot of expertise and know-how. one has to be known in order to get clients. i have failed as before because of lack of PR skills which are essential. i have since learned that PR skill and marketing are important when it comes to this kind of business.

Successes
It has been my honor to work for NGO and beauty pageants that has expanded my knowledge and exposed me to the right people.

Development

How does your business improve the local living standards (social and environmental)?

EMPLOYMENT
After the students have acquired the skills they need in this area, we will see to that the best students get employment in the salon that we will to enable them to sharpen the skills learned. we will offer attachments for other graduates who wish to work else where and they need the experience. we will also offer career guidance to those students who need the support in choosing the right place to work in and the best place that suits them.

LIVING STANDARDS
Due to the skills they will have acquired from the institution, most of our students will be able to get jobs in the hospitality industry, the media, fashion houses, salons and this will help them earn a decent living and they will be able to afford fees to further their studies and pay rent for themselves.

EDUCATION
We will make sure that we offer specialized training to help them acquire skills that are needed by the potential employers of these industries. we will market our students by advertising the institution more often to make sure that the certificate or diploma they have is recognized and is from a recognized institution.