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Business start-up

4

Investors Without Borders

A model for impact-focused, retail investing in SMEs using a web-based, community building platform & local Partner Networks.

IWB is a new channel for responsible investment in developing country SMEs attracting Diasporan stakeholders, socially responsible investors, P2P lenders & philanthropists. Individuals can lend as little as $50 and connect with SMEs across the world through a web-based platform and on-the-ground networks of Approved Partner Organizations that provide SME screening, monitoring & support. SMEs access affordable debt and networks abroad.



Facts

Legal status business
Formally registered
Year of establishment

2007

Sales (US$)
Two years ago: 0
Last year: 0
This year (forecast): 115,000
Year 2 (forecast): 454,000
Year 3 (forecast): 1,150,000
Net profit after tax (US$)
Two years ago: 0
Last year: 0
This year (forecast): -190000
Year 2 (forecast): -233000
Year 3 (forecast): 20,200
Total number of Employees
Two years ago: 0
Last year: 0
This year (forecast): 3
Year 2 (forecast): 5
Year 3 (forecast): 9

Finance needed

Finance needed for fixed assets (buying of machines, buildings, ...) 40,000
Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) 700,000
Total finance needed (US$) 740,000

How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.

Own Contribution in cash 15,000
Loans (debt) 0
Shares in your company that you offer to investors (equity) 685,000
Other sources 40,000
Total finance needed (US$) 740,000

The Business

What is your product/service?

A grassroots “crowd funding” service connecting small-scale, individual lenders with opportunities to lend directly to SMEs in developing countries. Through a web-based, community building platform and on-the-ground networks of Approved Partner Organizations, individuals can invest in growth-oriented companies that have been pre-screened for their triple bottom line value. SMEs can access affordable debt and expand their networks abroad.

What customer need/problem do your products/services satisfy?

IWB serves both socially responsible investors and the "missing middle" in developing markets - growth-oriented SMES that are too big for microfinance, but too risky for traditional financial institutions.

How will you make the product/service?

IWB creates Lending & Support Networks comprised of existing SME-focused organizations. Networks have loan management & technical assistance expertise. The Ghana Pilot Network has 5 partners. Capital is sourced via a web-based platform that "bundles" funds from individuals in $50 USD units. IWB manages the lending platform, lender outreach, & fund transfers. The Network manages application, screening, and monitoring, using IWB tools & processes.

Explain how you will sell your product/service (marketing strategy) and how you will reach your customers (distribution strategy)?

Lenders are reached mainly through online channels, including the IWB community platform & partner websites. Viral marketing & referral incentives will leverage tools like Facebook, Twitter, YouTube, & Google Maps. Offline sales will be directed towards Diaspora groups. IWB's Partner Network is the main pipeline & contact point for SMEs, along with training programs & SMS applications. Partners & SMEs can manage information on the IWB platform.

To whom are you selling, what is your market?

Target market is SMEs in developing markets, beginning with Ghana, & socially-conscious individuals anywhere in the world. SMEs are export/growth-oriented, operational for 2+ years, 3-25 employees, needing $15,000-250,000 USD for pre-export, working capital, or expansion. Socially-conscious consumers want "triple bottom line" targets for their investments, savings, or disposable income–projects with a positive impact on people, planet, & profit.

Describe your competitors?

Commercial banking in the pilot market-Ghana-has been expanding and has begun to establish specialized SME departments & aggressive marketing campaigns. However, SMEs remain beset by cost-prohibitive interest rates, high collateral requirements, and a lack of long-term options. On the lender-side, IWB is competing with web-based services for transparent donations or "impact investments", as well as offline SRI and charitable options.

What makes your business different/better than your competitors (competitive advantage)?

Focus on growth-oriented SMEs that can build economies and provide competitive returns. Sourcing "patient capital" from the “long tail” of impact investors, allowing for lower interest rates & better terms.

What makes your business, your product or service innovative?

Enhanced access to appropriate financing is made available to SMEs in a profitable model. This is achieved by creating a value chain where "patient capital" can be linked to organizations that know SMEs, but may not have the capital nor the licenses to provide financing, which in turn are linked to existing financial institutions that provide the regulatory infrastructure for financing agreements, without assuming the risk.

How will you ensure the growth of your business?

IWB has an ongoing commitment to identifying potential in-country partners in both the pilot market, Ghana, as well as in other developing markets, beginning with Africa. This will facilitate both in-country penetration as well as regional expansion. Additionally, IWB focuses on developing the potential and capacity of each local partner, enabling continued sales growth, returning customers, and improved service provision within each country.

The Entrepreneur & Management

Describe the entrepreneur & management

Tricia, MD & founder-2 years with SSA SMEs & financial institutions-Ghana, Nigeria, Kenya & Ethiopia; MBA The George Washington University; Summa cum laude Psychology, Math Minor-The University of Pittsburgh. Finance Director, Randy-18 years in Canadian banking-SME focus; Angel Investing & microfinance consulting; MBA Dalhousie University. Marketing Director, Kit-25 years marketing/PR in tech industry; founded successful consulting firm.

What specifically makes you and (if relevant) your management team most qualified to build this business?

Tricia combines strong market knowledge & connections with a passion for social entrepreneurship, business acumen, and a track-record of leadership & innovation. Randy blends deep traditional banking experience with a zeal for microfinance, innovation and social impact. Kit is a seasoned entrepreneur, running a PR consultancy since 1999, who continues to seek challenge, returning to graduate school & volunteering in Africa.

How much time do/will you expect to spend per week in the business?

Tricia has been leading the development of the business for 2 years. For the past 1.5 years it has been her FT job and primary commitment. Tricia will continue this level of commitment up to and after launch.

Development

How does your business improve the local living standards (social and environmental)?

Expansion of the SME sector in developing economies is widely recognized as integral to the achievement of country-wide economic development and sustainable GDP growth. IWB will facilitate the growth of this important market sector, allowing for the needed expansion and stability of companies, which in turn will effect increased employment opportunities, productive output, export-competitiveness, and the reduction of poverty & income inequality.

4 comments

invitation to come to uganda

I am inviting you to open up a branch in Uganda to promote your operations in this part of Africa.

I wish to work with you in areas of consultancy and training in finance, corporate governance and accounting.

I look forward to hearing from you.

Dr Andrew Ssemwanga
assemwanga@fema.mak.ac.ug

27 Dec 07, 10:28 Andrew Ssemwanga, 27 Dec 07, 10:28

Partnership in SADC region

Would be interested in a partnership arragement in the SADC region. Also able to assist in web application development for your web platform

21 May 08, 18:54 Jackson kanhenga, 21 May 08, 18:54

OFFER FOR PARTNERSHIP- KENYA

About Riverbank Credit. see it here www.riverbankcredit.com/Riverbank Credit (2008) is special purpose vehicle for Riverbank Crescent Self Help Group-Registered in 2005. A body formed by 7 members in 2002 to provide credit on a merry go round basis relying on Character of the borrower, Cash flow and Conditions of the loan given without security. The Self Help Group was vetted and given status of SACCO(Savings and Credit Society Limited by guarantee) in February2009

We are keen to work in partnership with you should you be keen to set root in Kenya

17 Sept 09, 12:09 RIVERBANK CREDIT(SACCO) LTD, 17 Sept 09, 12:09

Re: OFFER FOR PARTNERSHIP- KENYA

RIVERBANK CREDIT(SACCO) LTD, 17 Sept 09, 12:09
About Riverbank Credit. see it here
www.riverbankcredit.com/Riverbank Credit (2008) is
special purpose vehicle for Riverbank Crescent
Self Help Group-Registered in 2005. A body formed
by 7 members in 2002 to provide credit on a merry
go round basis relying on Character of the
borrower, Cash flow and Conditions of the loan
given without security. The Self Help Group was
vetted and given status of SACCO(Savings and
Credit Society Limited by guarantee) in
February2009
We are keen to work in partnership with you should
you be keen to set root in Kenya

17 Sept 09, 12:10 RIVERBANK CREDIT(SACCO) LTD, 17 Sept 09, 12:10