Guidelines and Criteria

A. Personal

1. A well argued motivation; personal drive to start the business
2. CV (obligatory for Round 2)
3. Ability to start-up a business
4. Demonstrated knowledge, sector expertise and realistic judgement on specific target country or region

B. Business

1. Realistic and solid business concept
2. Market analysis: customer base and growth potential
3. Suitability of the product for the target region
4. Profitable within 3 years

C. Feasibility

1. Quality of marketing plan
2. Competitiveness of the product/service
3. Possibilities for funding (besides BiD Challenge prize money)
4. The potential for finding the right business partners, both in- and outside target region

D. Development

1. Impact on (in)direct local employment, (in)direct income, living standards, local knowledge and skills, environment and biodiversity
2. Short and long-term contribution to the Millennium Development Goals

Work Plan (only for Round 2)

1. Work plan for the first year including results and milestones to be achieved
2. Project period and exact location of pilot
3. Project budget for the first year (including a list of hardware specifications)
4. Quality of the financial plan (including assumptions and expected turnover and profits)
5. Quality of the work plan, quality of organization, partnerships and supporting facilities

Exclusion Criteria

1. The investment you need in the first 2 years is maximum €500.000
2. Your business can generate profit within 3 years
3. You agree to comply with the Terms & conditions of the BiD Challenge 2006

Corporate Social Responsibility

1. Your business contributes to poverty reduction and the Millennium Development Goals in a developing country
2. You agree to comply with the OECD guidelines on Corporate Social Responsibility (CSR)