Business start-up
Dong's Recipe, The Traditional Lechon
Ormoc lechon in Manila
Facts
Sales (US$)
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Net profit after tax (US$)
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Total number of Employees
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| This year (forecast): | 7 |
| Year 2 (forecast): | 10 |
| Year 3 (forecast): | 15 |
The Business
What is your product/service?
The business will include raising swine, roasting and delivery of roasted pigs or lechon to customers. Eventually, a lechonan place will be set-up for dine-in and take-out of lechon. There will also be diversification in viands to include lechon paksiw, dinuguan, bopis and sisig. The roasting will use the traditional Ormoc cooking of lechon using very minimal spices to bring out the good flavor of the lechon.
Explain how you will sell your product/service (marketing strategy) and how you will reach your customers (distribution strategy)?
I will first put up a store in San Pedro, Laguna and market my product in the subdivisions of Pacita, Chrysanthemum and Rosario. I will present my products to nearby restaurants and caterers offering a discounted rate for early buyers. Of course they will receive free tasting of the product.