Top of this document
Go directly to navigation
Go directly to page content

 
Business established

6

KingsGrill

Eco-friendly quick-lighting charcoal from naturally renewable coconut shells.

KingsGrill aims to gain a substantial share of the charcoal market by offering a cleaner, safer and more convenient fuel alternative to regular charcoal and propane gas. The product is quick lighting and comes from a renewable resource that doesn't involve deforestation and is environmentally carbon-neurtral. The quality of the ignition process and the efficient burning characteristics shows that it can compete with the best in the world.

Facts

Legal status business
Formally registered
Year of establishment

2002

Sales (US$)
Two years ago:
Last year:
This year (forecast): 70,000
Year 2 (forecast): 209,952
Year 3 (forecast): 739,031
Net profit after tax (US$)
Two years ago:
Last year:
This year (forecast): 16,900
Year 2 (forecast): 35,555
Year 3 (forecast): 223,777
Total number of Employees
Two years ago:
Last year:
This year (forecast): 5
Year 2 (forecast): 51
Year 3 (forecast): 77

Finance needed

Finance needed for fixed assets (buying of machines, buildings, ...) 81,500
Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) 134,500
Total finance needed (US$) 216,000

How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.

Own Contribution in cash 16,000
Loans (debt)
Share capital that you seek from investors (equity) 200,000
Other sources
Total finance needed (US$) 216,000

The Business

What is your product/service?

KingsGrill is engineered for clean & efficient combustion, uniform heat distribution and sustained optimal cooking temperature unmatched by regular briquets. Economical to use, a single charcoal brick is equal in cooking performance to about 1lb of briquets. Unlike messy and bulky charcoal bags & highly flammable propane tanks, it's neatly packed and sealed in biodegradable food-grade shrinkwrap so it’s safe for storage, convenient to transport.

What customer need/problem do your products/services satisfy?

Regular briquet charcoal is messy and takes a long while to light and heat up. Propane gas diminishes flavor and is a non-renewable fossil fuel. Either method for grilling has considerable environmental impact.

Explain how you will sell your product/service (marketing strategy) and how you will reach your customers (distribution strategy)?

We will use non-traditional and internet-based marketing systems to propagate KingsGrill in foreign markets until alliances are established with highly-qualified marketing and distribution entities. These exclusive distributors are expected to effectively market KingsGrill and properly service customers within their respective territories. As supplementary marketing tools, we will tap into and develop various e-commerce technologies and strategy.

To whom are you selling, what is your market?

Barbecue in the US alone is estimated to be a USD 3 billion-a-year industry. 77% of US households own outdoor grills, 37% of which own charcoal grills. Over 994,000 tons of charcoal was sold in '07 of which 66% were regular briquettes and 24% of the instant light variety. Industry trends continue to show an upward trend with grill sales hitting an all-time high of 17.4M units in '07. There's also an increasing consumer demand in EU countries for eco-friendly products.

Describe your competitors?

Product is unique in that unlike popular charcoal briquettes and propane gas, it does not contain mineral coal, wood scraps of dubious origins, limestone or other potentially carcinogenic hydrocarbons. It is a quick to light charcoal that achieves full ignition in just seconds without the use of petroleum, kerosene, or paraffin hydrocarbons, and is ready for cooking in 2 minutes or less. It is environmentally friendly and easy to use.

What makes your business different/better than your competitors (competitive advantage)?

KingsGrill is made from naturally renewable coconut shells. A quick-light charcoal that does not contain petroleum, lighter fluid, mineral coal, scrap wood, coal tar or potentially carcinogenic petrochemicals.

What makes your business, your product or service innovative?

We produce a world class product that comes from an abundant renewable resource that doesn’t involve deforestation. An engineered fuel for clean and efficient combustion with uniform heat distribution unmatched by regular briquettes. A single charcoal brick is equal or better in cooking performance to about 1-pound of ordinary briquettes. It is neatly packed and sealed in biodegradable food-grade shrink-wrap and recylable carton box.

Development

How does your business improve the local living standards (social and environmental)?

CMC Ventures strives to achieve cost-effectiveness, profitability & sustainability through innovative production methods, utilization of modern technology and employment of skilled management and production personnel. Love for the environment inspired us to develop an innovative approach to charcoal manufacturing and utilization. Our proprietary charcoal drying system eliminated the burning of petroleum and reduced our energy requirements.

6 comments

SAMPLES NEEDED

Please send samples.
How is it packaged? Send a proforma invoice on 20' container CIF New Orleans.
Thanks
Harold Fletcher
Annod LLC
515 Yorkshire Dr
Birmingham, AL 35209
205-531-5139
colclink@bellsouth.net

20 Oct 07, 04:39 HAROLD FLETCHER, 20 Oct 07, 04:39

Check your mail

Hello Harold,

You've got mail.

24 Oct 07, 07:16 Romy Miranda, 24 Oct 07, 07:16

Congratulations!

You definitely deserve one of the top two prizes. Rest assured of all my best wishes for you to win in The Netherlands.

25 Oct 07, 21:05 Gilbert Pangyarihan, 25 Oct 07, 21:05

Congratulations!

Again, KingsGrill, congratulations!

30 Oct 07, 02:49 Paulo Antonio Dalupan, 30 Oct 07, 02:49

All the best in Holland!

Congratulations! And Hoping for the best in Netherlands... How about some complimentary bag of grills in our forthcoming meeting for all the top 10 winners? =) Is it available locally?

3 Nov 07, 13:59 Macario Galvez, Jr, 3 Nov 07, 13:59

I want to invest in your business

I am interested in your business intention send me an email via this email address: joeh.gilber@oakwaldeen-asset.com

10 Aug 11, 14:58 Account blocked, 10 Aug 11, 14:58