LiLi Cheese

To establish a viable business by promote milking goat rearing as an income generating process. This to overcome poverty by facilitating know-how, low interest credit along with required extension service and ensure market for their milk by establishing a goat milk based manufacturing centre, market network and a farm to meet shortage of quality animals.

Sustainable income generating activity provide additional cash flow for house holds to overcome poverty as milk money, employment and nutritious & healthy products to meet and satisfy customer requirements.

Organizing formal milk collection system for goat milk would create opportunity to sell their milk and establishing the farm to upgrade and raise healthy animals facilitate the effort of farmers in purchasing healthy good quality animals. Establishing the goat milk product manufacturing centre would assure the market for their milk and the market linkages to sell the products would ensure the sustainability of the processing centre.

We will utilize our existing market network for mozzarella cheese to promote the Goat cheese and create forward market contracts with marketing agencies that operate retail selling chains and having established link market network. Create our own marketing sections to reach closer market with just in time delivery system along with awareness and promotion programme with brochures, individual visits and addressing at house wives associations.

As goat milk has a reputation as a healthy food product as recommended by medical practitioners for children and elderly persons ,specially as an alternative for cow milk products for persons with asthma and severe allergic conditions and make available it in drug & Grocery stores. We produce chocolate and coffee flavoured milk which is very popular among the school children and make it available at school milk bars through our contract agents.

Current goat milk production is very limited in the country and there is no significant market competition. The availability of limited bottled plain milk and frozen pasteurized goat milk in sachets does not make any impact on our sales. Regard to Cheese and yoghurt we are the only producer in the local market and the very high price of imported products keep us enough room to compete with the pricing factors.

Goat cheese production for first time in Srilanka will be a unique achievement with farmer clusters, new products like cheese and yoghurt will be a shop window and a model for replicating it in anywhere.

The risk taken to introduce a formal goat milk collection scheme, establishing a farm for milking goats [Sanan breed] at the village, which is not a common breed for villagers in Sri Lanka. Furthermore products like Goat cheese and Yoghurt, are unique in Sri Lanka and thus an innovation in the market.

Ensured market price for goat milk through the formal milk collection scheme would encourage more villagers to get into goat milk production assuring adequate milk supply. Forward contract market agreements with marketing agencies would ensure the marketability of the products achieving the budgeted sales targets. Introduction of flavoured milk available at school level would ensure a growth of sales facilitated by promotion.

I have 10 years experience in Milk product Manufacturing sector include quality control, production and first hand experience of 5 years working with villagers. During this period I had the opportunity to participate in various training & development programmes including the training I had in the Netherlands PTC Dairy School.
I have proved myself as an achiever by winning the National Competition for best start up Entrepreneur in 2005

My key share holder of the re established venture is a well experienced and reputed Dairy Technologist and a good marketer having broad linkages with the key players in the value chain. We already recruited and trained the key staff for relevant tasks ensuring a smooth flow of activities in the business. The market agencies we created relationship consist with experienced marketing persons and network that facilitate our selling capabilities.

At the moment I spent around 84 hours attending to mybusiness activities and living within the farm and processing centre premises ensuring my aviliability at all the time.

It will provide better cash flow at house hold level most of them living under poverty level. The process creates a monthly cash flow around 4500 US$ in to the villages which secure them of adequate food/health and education. That would definitely improve the socio-economic levels within the family units as well as at the village level. The application of new technology will attract the youth and women towards livestock industry.