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BiD Seminar: Heineken

The world around Heineken. The economic impact of Heineken in Sierra Leone quantified

Amsterdam, November 23rd, 2006

This seminar presents the results of an economic impact assessment model which was applied to Heineken's brewery in Sierra Leone. The outcomes of the model give insights into direct versus indirect employment. Show how an outside investment creates wealth among the poor and the rich alike. And show how economic activity spreads to different stakeholders in the economy. The model is generic and can be applied to other operating companies in the region.

This seminar offers you
- Insight into a company's impact on the local economy - the case of
Heineken in Sierra Leone
- How this approach and model can be used by your company
- How this model can steer management decisions
- An overview of differing approaches (by Oxfam-Novib & Unilever)
- A proposition on how to apply it to your locally operating companies

Target Audience
- Operating Companies
- Corporate Affairs, Communications & CSR professionals
- NGO's
- Government agencies and policy officers
- Researchers

Participating organisations:
ABN AMRO Bank, ADAPPPT, ADFD, Africa Interactive BV, African Diaspora Fund for Development, Akzo Nobel, Amnesty International, Berenschot, Celtel International, Consultants for Development Programmes, Cordaid, Corporate Social Responsibility Netherlands, Corus, DECP, DOEN Foundation, DSM Anti-Infectives B.V., DSR, Dutch Employers Co-operation Programme, Econovision, Ecorys Nederland BV, ECSAD, Elsewear, EVD, Fair Ventures, Fair Ventures, FairFood, FMO, Global Issues, HealthNet TPO, Heineken International, Het Financieele Dagblad, InReturn, Items, Kennisnet, KPMG Global Sustainability Services, Landbouw Economisch Instituut, Le Breton Yachts Consultancy, LeeWendel, Lion Heart Foundation, Ministry of Foreign Affairs, NCDO, Nederlands Dagblad, Nike, Nyenrode, Oxfam NOVIB, PEACE Consumenten Vereniging, Plan Nederland, Profonte, Progressio, PUM, Rabobank Foundation, Repeat Sales Promotion, Royal Tropical Institute. Scholten&Franssen, Shell, Sierra Leone multiculturele stichting, SOMO, SOVEC, Staalbankiers - Institutendesk, Stichting help Sierra Leone, Sustainability strategies, Symbeyond Research Group, The Sierra Leone Youth Initiative, Triple Value, Unicontrol Commodity, Van Ree Advies, Xebra, XminY, Zyllian Strategies

Programme

14:30 Welcome by Sietze Montijn (Heineken)
Introduction by Henny Helmich (NCDO) Download the speech here
14:45 The project : Heineken's economic impacts in Sierra Leone + method
Impact of the model on management decisions
What the model doesn't do, assumptions, interpretation
by Rene Kim (Triple Value) and Bart Meijs (InReturn) Download the presentation here
15:30 Break
16:00 Response and Overview
by Francis Weyzig (Somo) and Gine Zwart (Oxfam Novib) Download the speech here
16:15 Open discussion
17:00 Ambition of NCDO & Heineken
Propositions for your local company
Obstacles to roll-out
17:30 Drinks

Chair: Paul Hohnen

This BiD Seminar is organised by Heineken and NCDO.
The research Heineken in Sierra Leone- an economic impact assessment was carried out by Triple Value and InReturn

Date: 23 November, 2006
Time: 14.00 PM - 17.30 PM
Location: Heineken, Amsterdam, The Netherlands
Language: English
2 comments
Susan Schuren

Als plaats vrij komt?

Ik ben geinteresseerd om het volgende seminar bij te wonen:

The world around Heineken. The economic impact of Heineken in Sierra Leone quantified
Amsterdam, November 23rd, 2006

Zie dat registratie gesloten is. Mocht er nog plaats vrij komen dan ben ik zeer geinteresseerd..en zou het zeer waarderen wanneer u mij dat zou kunnen laten weten. Wanneer ik niets hoor ga ik ervan uit dat het seminar vol is.

Alvast bedankt,
Susan Schuren

21 Nov 06, 14:50 Susan Schuren, 21 Nov 06, 14:50
Olumide Akinsola

Interesting!

Please keep me involved, and end presentations to me please.

15 May 07, 21:03 Olumide Akinsola, 15 May 07, 21:03