This is the second in a series of guides produced by WIPO (World Intellectual Property Organization) on “Intellectual Property for
Business”. It focuses on industrial designs, a key factor in determining the success of products in the market.
The guide is meant as an introduction to the protection of industrial
designs for small and medium-sized enterprises (SMEs) and includes
questions and answers, examples and illustrations of protected
industrial designs.
In intellectual property law, an industrial design relates to the
aesthetic or outward appearance of a product. It is what makes a
product attractive or appealing to customers and visual appeal is one
of the key considerations that influence the decision of consumers to
prefer one product over another. Industrial designs help companies
to differentiate their products from those of competitors and enhance
the brand image of their products. This is why ensuring the proper
protection of industrial designs is so important.
Nationally-customized versions of the guide maybe developed in
cooperation with national institutions; Local partners are
encouraged to contact WIPO to obtain a copy of the guidelines
for customization.
Attached you can download the pdf of "Looking Good" (English). there are also several national versions (in Spanish) available from different countries, such as Spain, Ecuador and Uguguay. You can download the Spanish version here:
www.pcb.ub.es/acri/documents/OEPM-Lo-atractivo-esta-en-la-forma.pdf
