LINK RURAL AGENCIES
P.O BOX 649, CODE 50204,
KIMILILI- KENYA
MOBILE NO: 0722-814641, 0770-954853, 0731-214628
E-mail:linkruralagencies@gmail.com

Our Ref: LRA/FR/V001/R/12/4/2010/BNW Date: 12th April 2010
Your Ref: ………………………………….

To:info@bidnetwork.org

Dear Sir/Madam,

RE: REPLY ACKNOWLEDGEMENT TO YOUR NEWSLETTER DATED 20TH JANUARY 2010 AND YOUR INVITATION FOR SME FINANCE FORUM AND MARKET PLACE FOR DEVELOPING COUNTRIES LETTER DATED 9TH MARCH 2010

With great pleasure and appreciation I acknowledge received of your above two documents in your reply to my Access to Clean Energy Challenge East Africa Business plan competition submission dated 15th January 2010.

Further with all my vigour and my interest as an Emerging Entrepreneur in Kenya as a developing country in East Africa I have gone through your newsletter dated 20th January 2010 and your invitation for SME finance forum and market place for developing countries dated 9th March 2010 of which I have felt to be part of the forum as indicated if situation allows financially since the information anticipated on the basis of your above documents is quite encouraging and more so a development package in the current Global World Economy.

Infact, my realization in Kenya as a developing country has available unexploited business investment opportunities in industrial Technology, procurement, transport supplies and marketing, Agriculture, Health, education, Human Resources development and community related development sector of which the indicator of unemployment, poor agricultural production, poor Health Facilities & services, poor Access to higher education, unskilled personnel & low per-capita income among individual as well as seriously experienced actual unemployment problems as a result of many youth

P.T.O

graduating from school, colleges, and universities in the local community in RURAL Areas is based on the need to Address the available under-utilized resources with amicable solution that can induce change in our economy through concerted efforts if I join hands together with well wishers, sponsors, Donors & investors as development partners no matter what merit the business may be but so long as the consideration will contribute to employment creation, community empowerment VIZ-AVIZ poverty eradication and sustainable investment that empower peoples per-capita income and social Economy in the local communities in Rural Areas through small medium enterprises initiative private sector investment as herein focused on the Nature of my Business.

My Business plan submitted on 15th January 2010 focused on establishing a light industry on the manufacture of the easy cook energy as an innovative new Technology I dear that aim at conserving the environment while providing Easy cooking energy and empowering people through local socio-economic investment among communities in Rural Areas of Western Kenya. I have not been able to submit a photograph on this establishment since it is a newly innovative I dear that is workable if properly researched and funded and I look forward in doing so in due course.

However, my express gratitude’s and reply to your above mentioned documents is to well come your BIDNETWORK investors to have an opportunity with my business currently seeking your support collaboration that will not be worthy regrettable in Western Kenya whether possible or not for me to be physically present in your SME finance forum and market place for developing countries due to unavoidable inconveniences such as lack of finance as a result of what I have engaged as a newly and recently started Business of a six months old that merely started on the basis of service provisions to schools and locals in rural areas as Trade and supply of goods and services which in the long run wish for financial support to expand its investment capacity and explore other business investment opportunities.

Otherwise, with my appealing remarks and clear hope conscience and further with great thanks I revert by attaching my business strategic plan for your consideration and your future reference.

Yours faithfully,
JOSEPH M. MUKAMBI
LINK RURAL AGENCIES
KIMILILI TOWN
WESTERN KENYA.

BUSINESS STRATEGIC PLAN

LINK RURAL AGENCIES
P.O BOX 649, CODE 50204, KIMILILI-KENYA
PHONE CONTACT NO’s;0722-814641, 0770-954853, 0731-214628
E-mail address linkruralagencies@gmail.com

THE BUSINESS STRATEGIC PLAN
FOR THE YEAR 2010/11, 2011/12, 2012/13 AND 2013/14 NB;(UPDATE/START UP.)
PROPRIETOR; JOSEPH MUKUYUNI MUKAMBI
KIMILILI-KENYA

THE ‘LINK RURAL AGENCIES’ STRATEGIC BUSINESS PLAN

THE BUSINESS BACKGROUND

LINK RURAL AGENCIES is private investment sole proprietorship business registered in Kenya on 22nd October 2009 for trade and supply of goods and services. The business if qualifies for a donor or investor it may in the long run become a non-Governmental organization or a company as plans are underway in whatever manner that such will be considered best.

It was established in September 2008 by me ‘Joseph Mukuyuni Mukambi’ as the sole proprietor as well as the Director. This was as a result of my visionary I dear of setting up a business that would meet the social economic demand of consumers in rural areas of Western Kenya and offer quality services that ensure excellent performance in business investment and service delivery to the community at local levels.

The business operation zone is located in Kimilili Town where it has developed a consumer link of service delivery to schools and other local institutions within the Kimilili- Bungoma District of Western Kenya.

The business started barely with nothing in the year 2008 but after operating for about two years, it has slowly grown to a business that is now recognized to a level of its reputation in efficient service delivery and competence on the Kenyan business market network in Western- Kenya where about five (5) schools have been the consumers with about four (4) casual labour employees inclusive in the business services provision.

The business however, targets to have about (20) schools as consumers of its services in the next three (3) years with about sixteen (16) casual labour employees inclusive in the business services provision.

The business have never been partnered or had an international investor or donor but do hope that in the due course it will have one to boost it’s financial capacity and capability in delivering it’s services and further explore other business investment opportunities i.e the Easy Cook Energy Manufacture Light Industry it intent to establish should it be sponsored where also the Youth Based Human Resources Vocational Technical Training Center shall be preferable.

VISION

To become a business with sustainable multi-micro-investments targeting both urban and rural areas in the local communities.

MISSION

To ensure excellence in business performance, multi –micro- investment and sustainable socio -economic empowerment among local communities in rural areas.

MORAL CODE

As a sole proprietor of LINK RURAL AGENCIES, I purpose at all times and in all places to set up a business that enhances multiple micro-enterprises investment for sustainable socio-economic activities to improve on people’s per-capita income among local communities in Rural Areas hence empowering people economically through small medium enterprises investment and employment creation to help in eradicating poverty in Western Kenya.

MOTTO

Ensuring excellent performance in business.

GOAL
To have investments in socio-economic micro enterprises established and ensuring their excellence in business performance to the satisfaction of the consumer’s demand.

EMPHASIS

a) Sensitization and implementation
b) Capacity building in;
• Management
• Technology
• Finance
c) Resources mobilization
d) Participatory planning
e) Strengthening complimentary inputs/output linkages through;
1. Information sharing
2. Consultation
3. Decision making
4. Initiating action by participants, investors, partners and donors with beneficiaries.

My main concern in this Business is to involve all investment partners in participatory planning to build the business capacity to have their potential actively and productively participate in establishing small medium enterprises investment that can induce people’s improvement in their per-capita income of local communities in Rural areas through investments and employment creation hence the following objectives:-

OBJECTIVES
a) To ensure better and excellent performance in trading and supply of goods and services.
b) To ensure more other multi-small medium enterprises investment established i.e Easy Cook Energy Manufacture Light Industry.
N/B;

Once these objectives are implemented carefully, there shall be investments that will help in increasing employment creation and improving per-capita income in private sector socio-economy of local communities in Rural areas of Western Kenya.

MY FOCUS
I focus on excellence in Business performance while increasing investments which lead to maximizing profit that is sustainable for establishing investment of small medium enterprises for socio-economic and Business investments that build the capacity of self economy reliance among individuals in their local communities of rural areas in Western Kenya.

APPEAL
My appeal is for investors, partners, sponsors and donors to join me in the struggle through various strategies. Poverty is no state for any natural man nor woman as it makes them beast feed on grass. It is a breed of domestic violence, an instigator of social animosity and has accelerated HIV/AIDS spread among women and men not because of their biological vulnerability but due to economic dependence on the rich. Please join me and lets us be in the struggle to eradicate this vice as per the Business core values being the integral part of the business culture which create a sense of identity, belonging and purpose hence therefore upholding the following principles as it’s core values :-
I. Customers' satisfaction: _ I am committed to satisfy my customers through deliberate and business friendly open door policy.
II. Team work; - by consciously and deliberately nurturing team spirit , collaboration and consultation, I will maximize my synergies in working together with you ;
III. Professionalism; through continous assessment of human resources development, training and capacity needs we will be able to build a professional human resource base and ensure efficient business service delivery.
IV. Integrity; I aim to accountable, transparent, ethical and honest and at the same time adopt zero –tolerance to corruption policy in my business.
V. Creativity and innovativeness; I will be open and proactive in seeking better methods of delivery service.
VI. Commitment to environmental sustainability ;I will be committed to ensuring the small medium enterprise establishment done through my business management policies and practice that guarantee environmental friendly protection .
VII. Gender Equity; I will embrace fairness to Gender Equity and balance a cross gender in my business investments and employment creation.

THE BUSINESS STRATEGY;-
To achieve the above objectives and justify the above appeal there is need to Identify and address problems hindering establishments of small medium enterprises investments and find ways and means to their resolutions through capacity building among local people in technology, management and finance to harmonize factors of production i.e Land, Capital and Labour which when utilized shall achieve the objectives with the following resource requirements in which I seek financial support as herein bellow;

THE ‘LINK RURAL AGENCIES’ GENERAL BUSINESS RESOURCE REQUIREMENTS AS PER THE STRATEGIC OBJECTIVES – (1) AND – (2) IS AS HEREIN BELLOW TABULATED .

STRATEGIC OBJECTIVES STRATEGY YEAR-1
2010/11
KSHS YEAR-2
2011/12
KSHS YEAR-3
2012/13
KSHS YEAR-4
2013/14
KSHS TOTAL

KSHS
To ensure better trading and supply of goods and services Employment creation , Vocational Training and Recruitments. 895,000/= 671,250/= 447,500/= 223,750/= 2,237,500/=

Mainstreaming a conducive environment for competitive marketing and business investment 376,000/= 282,000/= 188,000/= 94,000 940,000/=
Establishing ICT’s investment and Vocational Technical Training Centre 662,000/= 496,500/= 331,000/= 165,500/= 1,655,000/=
Establishing of yearly Review and Implementation structures for the Business Strategic plan, Legal and Security frame work. 176,000/= 132,000/= 88,000/= 44,000/= 440,000/=
Ensuring Prudent Financial Management and Frequent monitoring and Evaluation of service delivery improvement to customers or consumers. 780,000/= 585,000/= 390,000/= 195,000/= 1,950,000/=
Ensuring Improvement on Business, Public Relation and Marketing Communication Strategy. 733,000/= 549,750/= 366,500/= 183,250/= 1,832,500/=
Ensuring Institutional capacity Building for more other Business Investments. 478,000/= 358,500/= 239,000/= 119,500/= 1,195,000/=
Ensuring Provision of a conducive Business Environment for Business Employees. 396,000/= 297,000/= 198,000/= 99,000/= 990,000/=
SUB TOTAL STRATEGIC OBJECTIVE - 1 4,496,000/= 3,372,000/= 2,248,000/= 1,124,000/= 11,240,000/=
To ensure more other multi-small medium enterprises investment
Established i.e
Innovative
Easy cook
Energy Manufacture
Light Industry e.t.c Establishment and Development of a Micro-small Medium enterprise industry for Easy cook Energy manufacture. 7,400,000/= 5,550,000/= 3,700,000/= 1,850,000/= 18,500,000/=

Development & Building of the capacity and capability of proper and Efficient management in the light industry. 1,000,000/= 750,000/= 500,000/= 250,000/= 2,500,000/=
Encouraging & engaging of Technology, Research and Developing innovation of ideologies for implementation of Established Industry Research Findings. 1,000,000/= 750,000/= 500,000/= 250,000/= 2,500,000/=
Establishing Business Industry value Addition and product Diversification Technology. 1,000,000/= 750,000/= 500,000/= 250,000/= 2,500,000/=
SUB-TOTAL STRATEGIC OBJECTIVE -2 10,400,000/= 7,800,000/= 5,200,000/= 2,600,000/= 26,000,000/=
GRAND TOTAL STRATEGIC PLAN IN KSHS.
14,896,000/= 11,172,000/= 7,448,000/= 3,724,000/= 37,240,000/=
GRAND TOTAL “ IN US D $ 192,932.63 144,699.47 96,466.31 48,233.16 482,331.56

NB;

The tabulated information in strategic objective -2 contains a section of the Access to clean energy business plan challenge East Africa specified as Innovative Easy Cook Energy Manufacture Light Industry submitted to BIDNETWORK on 15th January 2010 with a finance plan of a bout KHS.10,400,000/= or US D $ 133,333.33 and which did not involve the broad aspect of this strategic plan.

However, the tabulated information is a general business resource requirement involving community socio-economic investment and business investment services provisions strategic plan which therefore serves as a guide-line in which I seek for financial support and thus clearly shows a picture of what is intended to be done in the start-up business strategic objective -2 and improve on partly existing business strategic objective -1 being a private investment of which investment funds needed shall be required on reducing balance basis yearly from year-1 to year - 4 which indicate that the business growth potential is close to 30% yearly.

You feel there is something you can add to support this great socio - economic and Business investment work? If yes, this is how you can;
a) Donations and grants both in kind and cash are invited on Business strategy basis or activity
b) Being a volunteer on any one or more Business activities or Business strategy
c) Being a sponsor either in whole or in part in any one of the Business activities or Business strategy
d) Being an investor wishing to partner in any one or more Business Activities or Business Strategy.

Please complete the details below stating how you wish to contribute;-

YOUR PERSONAL DESIGNATION DETAILS; ………………………………………...

………………………………………………………………………………………………

NAME; …………………………………………………………………………………….

ADDRESS; ………………………………………………………………………………...

TELEPHONE CONTACT NO’S; …………………………………………………………

CELL PHONE CONTACT NO’S; ………………………………………………………..

E-mail contact Address; ……………………………………………………………………

1) DONATION
2) GRANT
3) VOLUNTARY SERVICE
4) SPONSORSHIP
5) INVESTOR/PARTNER

Please tick as appropriate and return to the ‘LINK RURAL AGENCIES’ PROPRIATOR/DIRECTOR P.O BOX 649, CODE 50204, KIMILILI-KENYA.
CELL PHONE CONTACT NO’S;- 0722-814641, 0770-954853, 0731-214628.
E-mail contact address; linkruralagencies@gmail.com.