KRYSTAL ICE LIMITED

Our product is Flake Ice and it retains only 15-18% residual water making it
relatively dry and compact. It melts relatively slow, releasing moisture over a
long period of tine without replenishment. It applies where long lasting
refrigeration and moisture are needed. Our target market is the fishing industry, other foodstuffs industrial processing plants as well as the public.

Our Ice keeps our customers products fresh, helps their products to last longer and also enhances presentation of these products which drives purchases at higher prices.

KIL has an on-site production facility with an ice machine model EVE 1300 that produces 12 tons of ice in 24 hours and plans to buy an extra machine. Flake ice is formed by spraying water over the surface of a refrigerated drum to freeze it and is mechanically removed with a blade. Water and salt are the raw materials used. Ice produced is 2-3 mm thick. The facility has a cold room with a reinforced ceiling where the ice machine is installed.

KIL shall expand its marketing activities through extensive advertisement on
radio, shall take part in trade shows, word of mouth, will offer affordable prices and will also make sure the place is convenient for customers, easily accessible and spacious with a drive-thru so that customers can come and buy the ice from the facility. As the business grows KIL will introduce unique vending machines that are convenient for customers.

KIL’s product is doing exceedingly well on the Ugandan market with current
production not able to satisfy the effective demand. We currently have excess
demand of over 50% of what we are producing. The target market is Fishing
Industry and Fish distributors, Daily, Cheese, Fruit and vegetables, Meat
processors and the public (consumers of beverages) with purchasing power.

KIL competes directly with a number of ice plants like Kampala Ice Plant, Igloo Ice Plant, Bukakata Ice Plant, Gege Ice Plant, Ndeba Ice plant, Nalukolongo Ice plant, Natete Ice plant among others. These plants have been in the market for a long time and are known by the majority of the customers and some have higher capacities. However, despite the players and new entrants, the current market demand is currently not met and is increasing.

We are now established, with a reputation for quality. We are now well positioned to deal with competition, very reliable and it is by offering a good service that we have gained a competitive advantage.

The introduction of Scotsman’s EVE machine which is built in high grade extra
thick AISI 304 stainless steel simply testifies to superior performance, shows our commitment to quality and ensures reliability of our customers. Our machine is certified according to the most stringent regulations (CE&PED) and by the most recognised testing laboratories (RINA, DNV) and also complies to the quality system ISO9001.

KIL will continue to develop new business opportunities that will help us expand our product lines by identifying additional use of the ice we produce.

Ms Linnet the entrepreneur has good knowledge of the company’s business products, policies and customers. She is a graduate of Social Sciences and is in charge of the general operations related to marketing, procurement, human resource and daily facility running. Other directors also have experience in budgeting, business need assessment and long range planning plus corporate governance issues.

The directors have several years working experience in financial management and team building, logistical management and personal motivation which makes them competent to run the company. The management team also has the skills to function in the company. In addition the company has qualified/trained personnel in the following areas; Finance and administration, office administration and technical expertise to operate the machine.

The business hours are from 8.00am – 6.00pm so I expect to spend minimum 45 hours a week or more.

Krystal Ice has improved peoples standards by providing employment. This mainly concerns the youth with low skills who working as our casual labourers who are now earning a living and are thus able to look after their families. Our ice has given the locals an opportunity to get their product on the market in first class condition, earning them more revenue and also supporting more small scale fisherman this directly improves their incomes.