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Awards
BiD Grade Plans
Author
Participant
Owner
 
Business start-up

1

Polymer Energy Company (EPZ) ltd.

A responsible regenerative materials and energy producer.

We are a Kenyan based manufacturing enterprise on a mission to Impact the Continent into Transformation.
Our business purpose is to create sustainable fuels, power and materials for use in key value-chains through resource efficiency, recycling and recovery.

We see ourselves in the long-term as the definitive model of Cleaner Production.

Facts

Legal status business
Formally registered
Year of establishment

2010

Sales (US$)
Two years ago: 0
Last year: 0
This year (forecast): 485,770
Year 2 (forecast): 1,700,194
Year 3 (forecast): 3,098,218
Net profit after tax (US$)
Two years ago: 0
Last year: 0
This year (forecast): 104,135
Year 2 (forecast): 979,404
Year 3 (forecast): 2,106,037
Total number of Employees
Two years ago: 0
Last year: 0
This year (forecast): 31
Year 2 (forecast): 35
Year 3 (forecast): 45

Finance needed

Finance needed for fixed assets (buying of machines, buildings, ...) 310,975
Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) 81,022
Total finance needed (US$) 391,997

How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.

Own Contribution in cash 25,000
Loans (debt) 125,833
Share capital that you seek from investors (equity) 191,164
Other sources 50,000
Total finance needed (US$) 391,997

The Business

What is your product/service?

Liquid Hydrocarbon Fuels

1. ReFuel Gasoline (RMS)
2. ReFuel Gas Oil (RGO): No-1 Diesel
3. ReFuel Diesel Oil (RDO): No-2 Diesel
4. ReFuel Oil (RFO): cSt 125

Carbon Black (Powder/Granulated)

1. EcoBlack N330
2. EcoBlack N550

By Products

1. Mild Steel
2. Bitumen

What customer need/problem do your products/services satisfy?

- Stable pricing
- Reliability of product availability
- Environmentally responsible fuels

How will you make the product/service?

Our production model entails recovery of waste plastic and rubber from Municipal Solid Waste, its preparation into raw material feedstock and processing at our thermo-chemical conversion plant factory.
The conversion process yields pyrolysis oil, char and syngas; the oils are rectified using vacuum distillation and additive treatment into commercial gasoline and diesel fuels, while the char undergoes particle-reduction processing to form technical-grade carbon black chemical.

Explain how you will sell your product/service (marketing strategy) and how you will reach your customers (distribution strategy)?

We shall sell our product through existing distribution chains, through web selling and also through direct selling to adjacent manufacturing and select service markets.
Our pricing strategy is a a combination of market pricing and competition pricing.

To whom are you selling, what is your market?

Our market includes Rubber Manufacturing Companies, Plastic Manufacturing Companies, Ink Manufacturing Compaies, Industrial and Commercial Boiler Ooperators.

Describe your competitors?

Petroleum importing and marketing companies comprise of the five majors namely Shell, Total, Kenol/Kobil, Oil Libya and the Government owned National Oil Corporation of Kenya (NOCK) and a growing number of independent oil distribution companies.

What makes your business different/better than your competitors (competitive advantage)?

- Much less CAPEX requirement
- Use a widely locally available raw materials and well developed end user market
- Located in Nairobi hence lower distribution costs

What makes your business, your product or service innovative?

- Immune from international commodites price movements.
- Uses considered waste materials to create high value industrial raw materials.
- Incoporates community groups and unskilled labor into a lucrative commodities value chain.
- Meets the need for sustainable and renewable energy resources by consuming perpetually generated municipal solid wastes

How will you ensure the growth of your business?

- Be customer driven
- Niche market leadership
- High Reliability Market Focus
- Financial Discipline
- Business Excellence
- Adjacent Growth

The Entrepreneur & Management

Describe the entrepreneur & management

The projects’ sponsors are:
Joe Muthoka – a long-serving financial and management professional;
Andrew Amadi – a Chemical & Process Engineer and Energy Expert;
Martin Majimbo – a career Industrial Engineering Technician; and,
Chris Ohabo; an entrepreneur and telecommunication professional.

What specifically makes you and (if relevant) your management team most qualified to build this business?

Our management team has spent over 2 years scrutinising and developing the business concept.
Joe has over twenty years experience in Financial Services, Business Advisory, Start-Up Management and Business Development;
Andrew has over 12 years experience in the energy sector including as a Refinery technologist at the Kenya Petroleum Refineries ltd; and, as an expert in Environment and Energy Efficiency;
Martin has over 20 years in Industrial Plant and Machinery operation, maintenance and control and Process engineering; and,
Chris has over 10 years experience in the ICT industry; he is also the National Organising Secretary of the Jitihada MSME Alumni.

How much time do/will you expect to spend per week in the business?

60 Hours

Development

How does your business improve the local living standards (social and environmental)?

- PECOL will create 200 stable Jobs to non-skilled community level individuals
- Create awareness on good environmental conservation practices
- Promote reuse, reclaim and recycle best practices in our neighbourhoods
- Minimise discriminative waste collection practices that now plague the sector
- Completely eliminate non-biodegradable wastes from the common environment
- Show case renewable energy as a practical alternative

Owner