Natural products extracted and derived from peanuts
Almost organic products, healthy and highly appreciated
The Union will produced peanut oil and peanut cake in 2010. This oil consists for 100% of lipids, does not contain any water and is very rich. It is a mixture of various triglycerides and of the usual composition. Its high content of unsaturated fatty acids contributes to good health. The peanut oil is suitable to fry food and to prepare mayonnaise and salads.
- Peanut cake. This is a side product of the oil, which is highly appreciated by local clients. It is being used for season salads and to enrich infants porridge and animal food.
- Shelling services will be provided to producers at a small fee as of 2011.
Facts
2008
| Two years ago: | 0 |
| Last year: | 0 |
| This year (forecast): | 6,170 |
| Year 2 (forecast): | 8,064 |
| Year 3 (forecast): | 48,276 |
| Two years ago: | 0 |
| Last year: | 0 |
| This year (forecast): | 1,205 |
| Year 2 (forecast): | 2,533 |
| Year 3 (forecast): | 23,168 |
| Two years ago: | 0 |
| Last year: | 0 |
| This year (forecast): | 12 |
| Year 2 (forecast): | 12 |
| Year 3 (forecast): | 20 |
Finance needed
| Finance needed for fixed assets (buying of machines, buildings, ...) | 22,404 |
| Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) | 4,147 |
| Total finance needed (US$) | 26,551 |
How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.
| Own Contribution in cash | 2,655 |
| Loans (debt) | 23,896 |
| Share capital that you seek from investors (equity) | 0 |
| Other sources | 0 |
| Total finance needed (US$) | 26,551 |
The Business
Natural products extracted and processed from peanuts. We offer 2 products:
- Peanut oil. This oil consists for 100% of lipids, does not contain any water and is very rich. It is a mixture of various triglycerides and of the usual composition. Its high content of unsaturated fatty acids contributes to good health. The peanut oil is suitable to fry food and to prepare mayonnaise and salads.
- Peanut cake. This is a side product of the oil, which is highly appreciated by local clients. It is being used for season salads and to enrich infants porridge and animal food.
- Shelling services will be provided to producers at a small fee as of 2011.
The customer need the pure oil with a good price
we will recruit 8 women. And the oil processs is:
- Drying grains
- Shelling
- Toasting
- Riffing
- Crushing
- strirring and actraction
A mixed marketing strategy will be put into place which builds on the price, the product, the place and the promotion. Prices will be slightly inferior to the competitors’ prices. The union will continually strive to improve the quality of its products through training and study trips. An accredited distributor team will sell the products to clients from Niame and others cities in Niger. The Union will create many opportunities to make the products well known, such as little brochures that will be distributed to the public, commercial fairs, open days or leisure fairs and advertising through the media.
The targeted clients are rural and urban households. Clients are mixed and their scope limited at the moment to the country level. The market for cake and oil is domestic and local consumption is important.
There are three principal competitors on the market:
o Artisanal production units, generally run by women’s groups that can be found everywhere
o The industrial company OLGA OIL in Maradi
o Imported oils from Europe, Asia and Africa
Our geographic position, the almost organic quality of our products and our status make difference
The peanut processing and trading developed and controlled by farmers is an innovation in the sector. It allows us to maintain the quality of the products.
After two years we hope to develop other ranges of products, such as peanut butter and briquettes made from the waste shells, in order to generate more profit and to attract more customers. In this manner, we hope it contributes to our improving quality approach and to the attraction of more investors.
The Entrepreneur & Management
Moussa Yerima is a retired former school teacher. He has served in a diplomatic function in the region (of West Africa). He is a mayor producer of cowpeas, millet and peanuts. He is the general Secretary of the Union Wafakay (a team that consists of 5 other members) and also the president of the Regional Chamber of Agriculture of Dosso. He is a chairman of the Board of Directors of the micro finance institution Miyetti Allah in Dosso. As he is already a teacher, he supports the training and coaching of the members of the Union.
He is committed to use his knowledge network in order to create useful and efficient contacts for the campany and to share knowledge. This experience added to Moussa Yerima's ambition are a good starting point.
The Union is under obligation to provide services to its members in order to satisfy their needs and improve their living conditions. Therefore, sufficient financial resources are necessary. The main motivation stems from the goal of income diversification in order to increase the financial autonomy for the implementation of the Union’s projects. This initiative will valorize the Union and its activities and create employment and income around the value chain.
we expect to spend 25 hours per week
Development
The business will create local employment opportunities for 12 people, of which 8 are women and 4 are men. It constitutes a source of permanent and complementary income for the processing women: 6% per year and 20% of the income of the other employees (sales team).
At the end of the third year, dividend will be distributed to the different cooperatives which will then be used for collective investments such as agricultural inputs. Better access to basic social services through social and joint initiatives will be observed, such as primary healthcare, primary education, nutrition and hygiene. Women’s chores will be alleviated through the husking service available through the Union in 2011.