Farmsphere.com
Farmsphere.com is the place where social food traceability improves the food consumption experience
Farmsphere.com seeks to enhance the food consumption experience through the implementation of a system of social traceability that implies:
- Food description records used in the interaction with the consumer and in brand online reputation management.
- Link between products and the relevant network of agents of production and marketing chains.
- Verification of credentials and relationships between the various agents of the agrifood chains.
Facts
2009
| Two years ago: | 0 |
| Last year: | 0 |
| This year (forecast): | 363,540 |
| Year 2 (forecast): | 1,388,438 |
| Year 3 (forecast): | 2,698,290 |
| Two years ago: | 0 |
| Last year: | -66700 |
| This year (forecast): | -245710 |
| Year 2 (forecast): | 777,972 |
| Year 3 (forecast): | 1,637,654 |
| Two years ago: | 0 |
| Last year: | 3 |
| This year (forecast): | 4 |
| Year 2 (forecast): | 6 |
| Year 3 (forecast): | 10 |
Finance needed
| Finance needed for fixed assets (buying of machines, buildings, ...) | 5,000 |
| Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) | 430,000 |
| Total finance needed (US$) | 435,000 |
How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.
| Own Contribution in cash | 135,000 |
| Loans (debt) | 0 |
| Share capital that you seek from investors (equity) | 300,000 |
| Other sources | 0 |
| Total finance needed (US$) | 435,000 |
The Business
Farmsphere.com seeks to enhance the food consumption experience through the implementation of a system of social traceability that implies:
- Food description records used in the interaction with the consumer and in brand online reputation management.
- Link between products and the relevant network of agents of production and marketing chains.
- Verification of credentials and relationships between the various agents of the agrifood chains.
The food related business presents three clear tendencies:
- Prosumer
- Food traceability
- Food consumer: Increasing emphasis on food security, diet and health, and sutainability in its the broadest sense.
We have a great team to develop and implement the web app:
- 3 partners with broad experience in food, agribusiness and internet
- 1 web designer
- 5 web developers
Farmsphere.com’s core business is to offer Social Food Traceability and Food Online Reputation Management solutions to organizations and professionals from the Food & Agribusiness industries.
We are going to approach our clients by internet advertising, press & public relations
This platform is designed for users worldwide, wich are related with the sector of food and agribusiness. There are three profile users:
- Consumer user
- Professional user
- Corporate user
There are no direct competitors. Nevertheless, there are sites with a different business focus but similar features:
- www.zeer.com
- www.epicurious.com
- foodfeed.us
Our differential approach: the Social food traceability©.
THIS ALLOWS USERS TO TRACE NOT ONLY THE PRODUCT ITSELF BUT ALSO EACH CONSUMPTION EXPERIENCE AND THE SOCIAL INTERACTIONS GENERATED AROUND IT.
Thanks to Social Food Traceability, the consumer is no longer be considered the final destination of traceability, but its co-creator (due to his perception of the quality and the collective knowledge generated as a result of the interaction).
The business will grow thanks to the positioning of the concept: social food traceability, the increase of consumers using the platform, and the number of food companies interacting in farmsphere's platform.
The Entrepreneur & Management
Team:
CEO: Fernando Valdivia (see ar.linkedin.com/in/fernandovaldivia)
CMO: Sebastián Nader (see ar.linkedin.com/in/nadersebastian)
COO: Sebastián San Juan (see ar.linkedin.com/in/sebastiansanjuan)
We have complementary competences, and experience in the sector of food and agribusiness. We also startup in 2007 an internet marketing services provider (OOZE: www.ooze.ws), with success.
7x24. Full time dedication of the entire team.
Development
Farmsphere uses the potentialities offered by the Web 2.0 environment, maximizing the advantages of real time interaction between the consumers and agents that make up the professional networks and organizations involved in any given food product.