Strengthening the capacity of management for Mango Growers
The Mango Growers Association at the Alto Piura Valley (APROMALPI) develops its management capacity for international markets.
Since the beginning APROMALPI has been carrying out measures
in order to join the world market by obtaining the Global Gap certification,
which ensures the sale of a mango production abroad.
Through various projects APROMALPI has been encouraging issues such as partnering and the incorporation of new markets, generating a better negotiating position.
Facts
1996
| Two years ago: | 283,326 |
| Last year: | 1,176,016 |
| This year (forecast): | 1,500,000 |
| Year 2 (forecast): | 1,725,000 |
| Year 3 (forecast): | 1,983,750 |
| Two years ago: | 20,000 |
| Last year: | 23,168 |
| This year (forecast): | 51,000 |
| Year 2 (forecast): | 58,650 |
| Year 3 (forecast): | 67,500 |
| Two years ago: | 100 |
| Last year: | 120 |
| This year (forecast): | 150 |
| Year 2 (forecast): | 150 |
| Year 3 (forecast): | 150 |
Finance needed
| Finance needed for fixed assets (buying of machines, buildings, ...) | 618,618 |
| Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) | 80,974 |
| Total finance needed (US$) | 699,592 |
How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.
| Own Contribution in cash | 418,618 |
| Loans (debt) | 0 |
| Share capital that you seek from investors (equity) | 200,000 |
| Other sources | 80,974 |
| Total finance needed (US$) | 699,592 |
The Business
The product is the Peruvian Mango variety Kent and Edward. Specially selected for export. This product is grown under special organic characteristics organic growth conditions.
Consumers prefer this Mango because of the sugar density, appearance, good consistency and deep flavor of the pulp. Mango is considered a tropical fruit of high demand.
APROMALPI selects personnel to carry out the harvesting work, and the drivers to transport the product from the farm to processing plant.
Once the product has been harvested and transported to the processing plant, the quality control take place. After, the product goes through the washing and calibrated phase. Packing, palletizing and placed it in cold storage is the last thing done at the plant. Once transferred to the port, the container is sealed for later shipment.
Selecting a specific customer segment to which we direct our product and also what are the potential customers in the organic trade market area.
Organizing the association towards a process-oriented customer satisfaction, in order to fulfill the basic conditions for this market: respect, transparency, dialogue and negotiation between the parties, generating business equity. Offering quality in product, organization and people.
Customers demanding our product are: AgroFair (for export), CEPICAFE and
Ethique. Our main market is located at the international level, especially in The Netherlands, until now the main buyer. However our aim is through business trips and trade fairs, find new potential customers for fresh mango around the world.
AGROFAIR is our main customer, who is also supplied by other (fresh mango) producers abroad such as Mexico (Frussi), Ecuador (The Guabo), Peru (Valle del Chira) , Brazil (ASPPIF) Burkina Faso (Fedaf, UPPFL-UPB), Mali (Yanfolila), could be considered as our main competitors.
A good organization level, strategic alliances of cooperation in terms of market management, association, access to markets, etc. Good relationship with parties providing international funding.
With a pioneering partnership in diversified agribusiness activities (organic and conventional fruit), capable of serving international markets that demand quality products and whose certification is the banner of competitiveness in these markets.
The management of business-minded partners applying strategic tools
that allows us to act within the social responsibility.
Developing activities related to the implementation of BPA, with the aim of promoting quality certification in organic products.
Increase efficiency in information systems and market research.
Increase sales in fair trade and organic markets.
Promote the development of human capital in the partnership
through a corporate training plan.
The Entrepreneur & Management
The Company is an Association of Small Producers. The governing body is the General Assembly of Members, who appoints a General Manager who set up strategy rules and the company development.
Investments decisions are primarily made at the management board and then submitted to the Assembly for approval.
Management Team is headed by General Manager Ms. Cleida Garcia Accountant with 10 years of experience in exports and organization, Matias Hernandez floor manager with 6 years experience in process management, Kurt Nole field manager with 7 years experience in agronomic management of mango, Cesar Dominguez, an accountant with 7 years experience in accounting.
Company staff and board members spend 8 hours per week (40 hours per week) to the development of business activities.
Development
Social impact will be positive because the mango growers will have to improve product quality and achieving a sustainable production. Also, it will improve their economical and social conditions, allowing them to access a better education, health and basic services.