How did you see your own company?
Few days ago I wrote in my Blog Saturn Attacks – Spanish content-- a post about how an unknown designer decides to make an image about how he or she look's some social networks and a web company if it’s would be a person. In fact the idea was to give personality to the companies, and today I think, how looks my company if it’s would be a person?
This is an important step in the process about to work in a company’s branding, just because the ideas about your products or services you gives to the others, is the image of that people have about your company, and at time this is an important way to work in your relationship with the environment and of course with your present and future clients, partners or investors even your competitors.
So, if you decide begin to work in your company's branding strategy, take time to answer to yourself questions like these ones.
If my company would be a person, how many years old looks?
My products and services are focused in younger, adult or mature people. But how they watch my company?
Actually my company is focused in a specific market, but if in the near future we decide to sell a new product or service oriented to another market segment. How look to us, our new customers?
Remember, all these questions must be answered thinking in your company just if it's would be a person.
