Article: The Fortune at the Bottom of the Pyramid
By C.K. Prahalad & Stuart L. Hart
Source: Strategy & Business issue 26 -
www.strategy-business.com
Low Income markets present a prodigious opportunity for the world’s wealthiest companies- to seek their fortunes and bring prosperity to the aspiring poor.
The Authors:
C.K. Prahalad
(cprahalad@aol.com) is the
Harvey C. Fruehauf Professor
of Business Administration at
the University of Michigan
Business School, Ann Arbor.
He is also the founder and
chairman of Praja Inc., a
pioneer company in interactive
event experiences, based in
San Diego, Calif.
Stuart L. Hart
(slhart@unc.edu) is professor
of strategic management,
Sarah Graham Kenan
Distinguished Scholar, and
codirector of the Center for
Sustainable Enterprise at the
University of North Carolina’s
Kenan—Flagler Business
School.
Still the best BOP article
If you want a quick understanding of Base of the Pyramid (BOP) read this article - it is still the best entry point to this growing theme.
Thierry