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Anima Inc. Business Plan
Anima Inc. is an alternative air dance show that will leave you breathless, our future is in our hands.
Anima Inc. is a dance company that has the abbility to reach society in a very dramatic and real combination of dance and acrobatics.
It has the possibility of entertaining and teaching at the same time, it has the experience of previews shows and the human and technical expertise to make a success of all its ventures.
We have a complete marketing and business area that enable us to make the art of dance a profitable investment.
Facts
2007
| Two years ago: | 61,366 |
| Last year: | 50,350 |
| This year (forecast): | 1,474,482 |
| Year 2 (forecast): | 3,000,000 |
| Year 3 (forecast): | 5,500,000 |
| Two years ago: | 15,340 |
| Last year: | 12,587 |
| This year (forecast): | 516,068 |
| Year 2 (forecast): | 1,050,000 |
| Year 3 (forecast): | 1,925,000 |
| Two years ago: | 30 |
| Last year: | 30 |
| This year (forecast): | 50 |
| Year 2 (forecast): | 100 |
| Year 3 (forecast): | 100 |
Finance needed
| Finance needed for fixed assets (buying of machines, buildings, ...) | 40,000 |
| Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) | 140,000 |
| Total finance needed (US$) | 180,000 |
How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.
| Own Contribution in cash | 30,000 |
| Loans (debt) | 0 |
| Share capital that you seek from investors (equity) | 40,000 |
| Other sources | 110,000 |
| Total finance needed (US$) | 180,000 |
The Business
We offer a multidiciplinary alternative show, with a social concience and a life transforming experience. We have our show already booked for 2 months in one of the main theaters of Mexico City and we have the support of to mayor sponsors for 6 millon mexican pesos.
We offer entertainment, and inspire transformation with life experiences through dance and music.
This type of entertainment is for practical purpusses is acomplished in 4 to 6 months (may - august 2009), and it starts with the conception of the idea for the show and continues with the choreographies and the choice of music. It has an approximate life span of 3 years.
For 2010 we have hired one of the most prestigious marketing firms in Mexico, which have included in their plan: Television, radio, newspapers, magazines and pre-sales through credit cards and advertisment in all printed media. Additionally we are going to sell private functions.
Our targets are people form upper middle class, but the show will be presente in forums were the entrance will be free, this way assuring that the message will reach all levels of society.Anima Inc´s new show is ment to inspire, to work against violence, we will invite all spectators to form parte of a www.inlakech.org.mx a citizen movement for a better community. Anima will join Inlakesh, giving free public dance lessons and community roundups.
Our main competitors in Mexico are: alternative foreign shows such as, Circ du Solei, Circ Eloize, Mayumana and Broadway style musicals like: The Sound of Music, Sweet Charity among others.
Our creative talent added to the business expertise of previous successful ventures such as these. the complete show will be created localy. It is a high quality product made in Mexico by mexicans
We are the only mexican alternative company that have the quality and knowledge to create a top level international show, and we are looking to comercialize it in the mainstream. It is a high risk, amazing and moving spectacle that provides different disciplines, all which involve inteligence and force.
By maintaining a strong marketing offensive, the constant evaluation of the business model and the involvement of sponsors.
The Entrepreneur & Management
Alejandra has a degree in Political Science, she then decided to trade it all for dance, and has since then dedicated her life to choreografy and the mixture of contemporary dance and air executions.
She has a vast experience in choreography with several shows such as Cabaret, The Graduate and Q Avenue.
She has also worked in music videos with Prince and Salma Hayek.
In 2009 she obtained the support of a Financial Fund named Prorsus Capital.
We are complete dancing company, and by complete I mean we have all the human and technical resourses available to make this show a success.
We have experience in shows, and we can make this one work far beyond our expectations.
98 hours
Development
Anima Inc. has a social conscience the show we are now promoting "MUROS" (WALLS) is a statement to society on nonviolence, to make people aware that we as a community participate on the scalade violence has today, and we need to stop.
MUROS can reach over 100,000 spectators and we can help create a mora conscience society.
SWFI.
Please check out the Sovereign Wealth Fund Initiative as an option for accessing investment funding the website is:
www.swfinitiative.org, should you have interest in exploiting this funding option; please revert to me ASAP.
JB.
info(at)iifg-eu.net