Shalom Organic Farm

I am currently dealing in organic hen eggs and turkey eggs. After expansion of this business we shall sale dressed chicken and dressed turkey to our clients. The eggs are sold in supermarkets in a 6 pack trays.

The customers are ready to invest in our products for good health and delicacy compared to convention products. The demand is growing daily and we can not satisfy it at the moment because of limited capacity.

The eggs will be packed in 6-pack trays for the hens and turkey eggs. When we start selling meat they will be dressed and packed for the supermarkets and for hotels and restaurants bulk orders will be supplied in containers or refrigerated vans depending on orders placed.

Presently my products are in the supermarkets and word of mouth has increased the awareness and the customers are increasing. To promote the products further I will use newspapers, fliers, posters and audio and video advertising. Billboards will also be considered when competition increases. I will reach my customers by distributing my products to the markets, hotels, restaurants using a delivering van.

I sale my products to supermarkets i.e. Shoprite & Checkers and Nakumatt Oasis which are found in Kampala city. I also supply to three supermarkets in Entebbe i.e. Quicksaver, Pearl and Upland supermarkets. The market is growing with people prefering organic products and my clients are the middle class those who work within Kampala city and Entebbe town.

My competitors keeps coming up mainly small scale farmers but many have failed to keep up the standard of breeding organic free-range poultry. Other commercial competitors are engaged in conventional poultry farming so they do not affect my market.

I am committed to producing high quality organic products and have the passion for it. This is critical because organic farming is healthier but requires more effort.

Many farmers are non-organic because it yields in bulk thus quick turnover. Conversely, organic farming needs a lot of patience and commitment, e.g. my hens takes up to six months before they start laying eggs. They don't lay during hatching season. They feed on vegetation for natural vitamins. The taste and nutrition value of my products is second to none. The tray packaging of eggs is unique, convenient and affordable to all classes of people.

I intend to expand the farm by buying 10 acreas, increase hens, turkeys and plant maize on the farm thus increase productivity levels; branding and advertising to increase in the market share; cut water costs by pumping water from underground; installing a solar lighting system to reduce electricity costs. To decrease feeding costs by purchasing feeds mill on the farm. Once these are in place growth of this business will be imminent.

Mrs. Joy Lwanga is the proprietor; highly experienced and motivated; trained by Enterprise Uganda and Uganda Investment Authority in Enterpreneur skills; a representative of farmers to the National Farmers forum in Wakiso District; Chairperson of Magere-Kito Womens’ Group; has an efficient management team; skilled veterinary Doctor; an Accounts clerk; and has three farm hand workers and a driver.

I and the management team are qualified to build this business because we specifically have the passion for it and we work as a team. We are motivated and encouraged by our customers total interest in our products. This makes us work hard and we keep the standards of our products high. We have the relevant knowledge and skills to build this business to a success.

I expect to spend approximately 36 hours a week in the business. I do not have any other businesses except this one so I will be available.

Job creation by employing workers on the farm; improved diet by consuming organic products. We preserve the soil by using poultry droppings as organic manure to fertilise the soil; Agricultural skills development; We train interested farmers in organic farming; Farmers visit Shalom Organic Farm as their study tours; We preserve the environment by growing trees and fruit trees like mangoes so we contribute in reducing global warming.