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6

Hell's Gate Luxury Tented Camp Business Plan.

Eco-friedly luxury tented camp in National Game Park

The Hell's Gate Luxury Tented Camp will be a five star Camp to be located about 110 Kms west of Nairobi at outskirts of Lake Naivasha. It will be the only camp located inside the Hell's Gate National Park. It will have 24 Tents & other facilities

The Camp is owned by Green Buffalo Safaris E.A Ltd which is a tour Firm operating within East Africa Region. Green Buffalo Safaris E.A ltd is 100% Kenyan Owned. Visit www.greenbuffalosafaris.com

Facts

Legal status business
Formally registered
Year of establishment

2009

Sales (US$)
Two years ago: 266,359
Last year: 287,668
This year (forecast): 394,735
Year 2 (forecast): 1,107,326
Year 3 (forecast): 1,497,550
Net profit after tax (US$)
Two years ago: 38,179
Last year: 46,667
This year (forecast): -53793
Year 2 (forecast): 208,455
Year 3 (forecast): 324,038
Total number of Employees
Two years ago: 15
Last year: 12
This year (forecast): 44
Year 2 (forecast): 47
Year 3 (forecast): 51

Finance needed

Finance needed for fixed assets (buying of machines, buildings, ...) 1,352,568
Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) 331,692
Total finance needed (US$) 1,684,260

How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.

Own Contribution in cash 0
Loans (debt) 0
Share capital that you seek from investors (equity) 1,684,260
Other sources 0
Total finance needed (US$) 1,684,260

The Business

What is your product/service?

The Hells Gate Luxury Tented Camp will be offering luxury accommodation, Conferences, Game Drives within the park and the sorrounding, Weekend gateaways, Bush Breakfast, Bush Dinner, Honeymoon Packages, Holidays Packages and many more in Hospitality Industry.

What customer need/problem do your products/services satisfy?

We shall be focusing on the upmarket products as the propertiy will be located in the most ideal place for exclusive clients, But we shall be flexible to negotiate for any better business.

How will you make the product/service?

The mother Company Green Buffalo Safaris E.A. Ltd deals with up market clienteles. This will be very easy due to our clientele data cnsist of the up market clients within the East Africa Region.

We shall also be keen to open up Many markets in Europe, East Asia, and South America,

We already have Canadian & Austria Market.

Explain how you will sell your product/service (marketing strategy) and how you will reach your customers (distribution strategy)?

After getting the funding, We embark on a very serious Marketing across the Europe, In Kenya we have the market to sastain the company and the same market we shall make sure that we keep them informed about our new product.

We shall do publicity through the media and through the word of Mouth and attending exhibitions across the world, We shall also give best service to attract repeat clients and many refferals from the immediate clients.

To whom are you selling, what is your market?

At the moment our domestic Clientele Market consist of the following, Doctors, Lawyers, Siniour Managers, CEO'S, Business people, and many other Proffectionals who have been taking holidays with us for some several years. Not forgetting our corporate Clients within the Country.

Describe your competitors?

Our Competitors within Lake Naivasha are : Lake Naivasha Country Club, Lake Naivasha Sopa Resort, Lake Naivasha Simba Lodge, Crater Lake, Great Rift Valley Golf & Resort Lodge, Morendat Conference & trainning centre, Malewa River Lodge, Malu Resort and other small hotels accommodation within the Lake.

But our facility is very unique, It will be the only Hotel to be located inside the Hell's Gate National Park and the park neighbours the lake.

What makes your business different/better than your competitors (competitive advantage)?

The Hells Gate Luxury Tented Camp, will be the only Hotel in the whole region to be located inside the Hells Gate National Park and the park neighbours the shores of Lake Naivasha.

What makes your business, your product or service innovative?

The type of the facility, and the high quality of service, the location of the Hotel and warm wellcome from the staffs will make the difference. it will have twenty four Rooms only.

The facility will have the following; Luxury accommodation, Jacuzi in every room, Sauna, steambath, Gym, Swimming pool,Conference room, Fire Place,hair dryer, tea maker, mini bar, Louge and many more to make it a five star Camp.

How will you ensure the growth of your business?

As in the past, Green Buffalo Safaris E.A Ltd has been having a big growth since it started it's operation year 2003. I ever focus on the growth and bringing more bright ideas in the business. I will also take a very close supervision of the facility until it becames one of the most reknown resorts.

For more details, Kindly visit our website on my profile on www.greenbuffalosafaris.com

The Entrepreneur & Management

Describe the entrepreneur & management

The Hells Gate is a new Company product to run at its own. This will have it's own Managers and I will just take close supervision.

Green Buffalo Safaris EA ltd is wholly own by my Family.Isaac 75% And my wife Lucy 25 % I have along experience after working in other Companies Managenerial Position for 10yrs. I hold several Diplomas in Business Administration, Sales & Marketing, And Accounting Certificates.

That is what made my company grow.

What specifically makes you and (if relevant) your management team most qualified to build this business?

We have experienced staffs who have been working in other Hospitality industry,

Also our partner Hotels are all five star standard, we have been serving our clients in up markets facilities which make it easier to market this particular facility due to our clientele data is well kept and we shall be able to sell the product to them first.

How much time do/will you expect to spend per week in the business?

If the New business is set up. 50% of my weekly time will be in the new business to make sure it has what it takes to be one of the reknown excusive resorts

Development

How does your business improve the local living standards (social and environmental)?

After construction is over, we shall employ 60% of the local community and also our staffs will be renting houses from the local area. as part of the eco- system. we shall be also donating some funds to local schools and health centres to improve their living standards. Also we shall be initiating a childrens home for the are and we make sure we give a smile to the less fortunates.

6 comments

Isaac Mwangi - Managing Director Green Buffalo Safaris .E.A Ltd.

Personal Profile:

I was brought up in a family who used to own and run a one star Hotel, I use to learn how to manage the Hotel since I was a young Boy as it was my passion to own a Hotel one day.

I would like to be a big Hotelier in my future career,

22 Feb 09, 17:09 ISAAC MWANGI, 22 Feb 09, 17:09

SWFI.

Please check out the Sovereign Wealth Fund Initiative as an option for accessing investment funding the website is:
www.swfinitiative.org, should you have interest in exploiting this funding option; please revert to me ASAP.

JB.
info(at)iifg-eu.net

22 July 10, 16:39 'James Borgensen' - DISABLED SPAMMER, 22 July 10, 16:39

SWFI.

Please check out the Sovereign Wealth Fund Initiative as an option for accessing investment funding the website is:
www.swfinitiative.org, should you have interest in exploiting this funding option; please revert to me ASAP.

JB.
info(at)iifg-eu.net

22 July 10, 16:39 'James Borgensen' - DISABLED SPAMMER, 22 July 10, 16:39

funding contact

A need for an investor for funding/investment in your country
Please contact me for further details:
jonmaguire.9090@gmail.com
Jon Maguire

26 July 10, 18:10 Jon Maguire - - DISABLED SPAMMER, 26 July 10, 18:10

I take interest...

I take interest in your business.

ghaliinvestment@gmail.com

23 Nov 10, 10:52 Ghali Marnwan, 23 Nov 10, 10:52

check on Halim Investment Foudation

www.hif-sa.com

20 Dec 10, 23:14 Ghazi Halim, 20 Dec 10, 23:14