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Business start-up

Katara Point View eco resort

An eco resort in Uganda that caters tourists, stimulates local economy and facilitates aid and relief organizations.

Katara Point View resort offers tourists an environmental friendly accommodation located just outside Murchison Falls National Park. The resort will also apply specific facilities to relief organizations for meeting and training.
Involvement of the local population is important; we use local staff and buy our goods in the vicinity.
We build a solar energy system and solar heated boilers.
(Information also on Dutch web site www.kingberg.com)

Facts

Legal status business
Not registered
Year of establishment

2010

Sales (US$)
Two years ago:
Last year:
This year (forecast): 10,636
Year 2 (forecast): 31,910
Year 3 (forecast): 63,820
Net profit after tax (US$)
Two years ago:
Last year:
This year (forecast): -15875
Year 2 (forecast): -6356
Year 3 (forecast): 2,572
Total number of Employees
Two years ago:
Last year:
This year (forecast): 15
Year 2 (forecast): 25
Year 3 (forecast): 30

Finance needed

Finance needed for fixed assets (buying of machines, buildings, ...) 320,000
Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) 150,000
Total finance needed (US$) 470,000

How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.

Own Contribution in cash 10,000
Loans (debt) 75,000
Share capital that you seek from investors (equity) 300,000
Other sources 85,000
Total finance needed (US$) 470,000

The Business

What is your product/service?

Our resort combines eco tourism and local economic development with environmental consciousness. We initiate local production of solar boilers and fruit and vegetables. We arrange necessary training for the people involved. The resort has solar powered electricity, uses its own water supply and is build with locally available materials. We offer tourists a location where they can experience Uganda's nature and wildlife in the nearby NP.

What customer need/problem do your products/services satisfy?

A mid-class eco tourist accommodation.
Offer tourists a nature friendly ambience.
Employment for local inhabitants.
Stimulate environmental consciousness by information and training.
Facilitate NGO activities.

How will you make the product/service?

A small scale resort for eco tourism based on local participation.
Stimulate local production of goods that will be needed for the resort. Production based on the use of sustainable energy and environmental friendly production.
Facilitate training programs and informative meetings for local staff and inhabitants.
A location with all necessary facilities for activities organised by NGO's.

Explain how you will sell your product/service (marketing strategy) and how you will reach your customers (distribution strategy)?

We offer a perfectly suited location for tourists who want to stay for a longer period. We offer visits to activities nearby (game drive, chimp tracking, falls). We reach our customers in cooperation with other resorts, travel agencies and publicity.
We offer NGO's the necessary facilities for meetings and training. The resort is well positioned for NGO's active in Uganda. We inform NGO's by mailing/direct contact about our accommodation.

To whom are you selling, what is your market?

Our market will be (mainly Western) tourists (budget and middle class) who are not only interested in the wildlife of Uganda but also want to experience local traditions and are interested in local craftsmanship.
Growing wealth in the region means that regional tourism is also a market we aim at.
In the north of Uganda hundreds of NGO's are active. They organize activities, meetings, training and are in need of locations.

Describe your competitors?

In the area there are three high class and a mid class resort and there is one backpacker accommodation. Most of these accommodations are situated inside the National Park. Their customers mainly stay there for a game drive and a visit to the falls.
Only one of the resorts uses solar heaters and is environmentally friendly based. None of them provide specific facilities for NGO's.

What makes your business different/better than your competitors (competitive advantage)?

We offer a resort that invites to stay for a longer period (no park fee required).
We specifically aim for the use of sustainable energy.
The resort offers good comfort for tourists for a relatively low price.

What makes your business, your product or service innovative?

We use environmentally friendly solar energy and water supply.
The local involvement from the start (we have two locals involved from the start). All materials for the construction and later on the goods needed for the resort will be purchased in the region.
We offer specific facilities for NGO's, like a conference room and electronic equipment (copier, computers, etc.)
Tourists can meet local inhabitants and visit their initiatives.

How will you ensure the growth of your business?

Tourism in Uganda is still a growing market and also regional tourism is starting to develop.
We have close contacts with two resorts in other areas of Uganda which are interested in working together with us. This makes it possible to offer tourists round trips through Uganda's most beautiful areas.
NGO's and other organizations are more and more in need of affordable facilities for training staff and local inhabitants.

The Entrepreneur & Management

Describe the entrepreneur & management

The originators (Aristide Weitenberg and IJsbrand Kingma) have travelled to Uganda for several times during the last years. We have had contact with several organisations and (local) authorities regarding the resort. We both work in social institutions and are preparing this project the last three years.
IJsbrand has logistical experience and rebuilt houses in Kosovo, Aristide has a journalistic background.

What specifically makes you and (if relevant) your management team most qualified to build this business?

We have worked together intensively in the past and are friends for more then ten years. We both have different qualities and know how, share the same ideas and form a great team.
We are both able to make and continue good contacts with the local inhabitants and district councilors. We are familiar with the Ugandan mentality. We are able to improvise and react on unexpected situations and developments which are common in Uganda

How much time do/will you expect to spend per week in the business?

We will emigrate to Uganda and live next to the resort. The first years the work will take most of our time (which is more than full time).

Development

How does your business improve the local living standards (social and environmental)?

We provide steady jobs for at least thirty people. This means a serious boost for local economy, which enables families to send their children to school.
By buying our goods locally, we stimulate ecological production of fruit and vegetables and the building of solar boilers.
By using solar energy and our own well, we can also provide the neighbouring residents with sustainable electricity and water. In the present situation they lack both.