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Business established

plant/tree development project

the project aims to develop plant/tree nurseries to make young seedlings available for farmers to plant to improve livelihoodl

Human activities has destroyed biodiversity in some areas so we want to encourage farmers to replant economic plants and trees and since the problem of farmers is to have young improved seedlings, our business is to establish nurseries and make available young seedlings for them.We also plan to establish ornamental tree nurseries for planting in cities.The trees we target are,Rubber,Allanblackia,bush mangoes njansang,the African plum,Johimbe

Facts

Legal status business
Formally registered
Year of establishment

2006

Sales (US$)
Two years ago: 30,000
Last year: 90,000
This year (forecast): 200,000
Year 2 (forecast): 800,000
Year 3 (forecast): 2,000,000
Net profit after tax (US$)
Two years ago: 6,000
Last year: 18,000
This year (forecast): 40,000
Year 2 (forecast): 160,000
Year 3 (forecast): 400,000
Total number of Employees
Two years ago: 5
Last year: 10
This year (forecast): 20
Year 2 (forecast): 25
Year 3 (forecast): 35

Finance needed

Finance needed for fixed assets (buying of machines, buildings, ...) 320,000
Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) 600,000
Total finance needed (US$) 920,000

How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.

Own Contribution in cash 100,000
Loans (debt) 500,000
Share capital that you seek from investors (equity) 200,000
Other sources 120,000
Total finance needed (US$) 920,000

The Business

What is your product/service?

We produce young seedlings of improved plants and trees to sell out to farmers to replant on sites that human activities has detroyed the biodiversity.Our choice is on the rubber tree where we have three nurseries of 160000 seedlings. We have to establish nurseries of improved fruit trees,allanblackia the rich oil producing plant which UNILIVERand other stakeholders say that it is a new commodity that can create a muti million dollar business

What customer need/problem do your products/services satisfy?

Resource-poor households want to plant economic trees that can improve on their income while preserving the environment but they lack the technic to raise the seed to a young seedling ready for planting.

How will you make the product/service?

We will establish nurseries in many ecological zones where we estimate that the demande is high.

Explain how you will sell your product/service (marketing strategy) and how you will reach your customers (distribution strategy)?

The demand is so high that we cannot even satisfy it

To whom are you selling, what is your market?

We sell potential farmers. The market is too big that we cannot even satisfy

Describe your competitors?

A few poor illitrate inexperienced ignorant unorganise group of workers

What makes your business different/better than your competitors (competitive advantage)?

We are an organised group of qualified rubber planters with at least twenty years of working experience in large agro-industries ( C D C, HEVECAM) who have the technic to raise seeds into young seedlings.

What makes your business, your product or service innovative?

The plant/tree planting culture is lacking in Cameroonians in particular and Africans in general.International organisations have been encouraging people to plant trees to no avail because they do not have the tree planting culture.They have been destroying other trees because they have no use in their culture but cannot destroy trees that are directly useful to them like the trees we are encouraging them to plant.

How will you ensure the growth of your business?

We will ensure the growth of our business by vulgarising the importance of the trees we want farmers to plant.

The Entrepreneur & Management

Describe the entrepreneur & management

We are a Common Initiative Group made up of thirteen former and present senior farm managers and we hope to incorporate other talents as need be.Management and entrepreneurship is our speciality.

What specifically makes you and (if relevant) your management team most qualified to build this business?

Our experience, knowhow and determination.

How much time do/will you expect to spend per week in the business?

In my working life I used to work an average of ten hours a day from mondays to saturdays sometimes including sundays so I will do almost the same since this is the only business I have.More than 50 hours.

Development

How does your business improve the local living standards (social and environmental)?

Our business can create thousands of renumerative and independent jobs. The fruit trees,bush mangoes(Irvingia gabonensis),African plum(Dacryodes edulis),Njansang(Ricinodendron heudelotti) will provide food.The highly medicinal plant,Johimbe(Pausinystalia johimbe) etc. will be used as medicine,while the ornamental plants will act as shelter in cities.Allanblackia seeds will earn foreign currency while preserving the environment