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honey for live
honey for live is a nature-based business project that give opportunity to more than 3000 people to use biodiversity as business
miel.doc
The present project of apicultural farming and rural development is based on the apiculture extension in the rural area called POUMA, located in littoral region in Caeroon.
the plan is to produce honey whicht is a most appreciated nutrient and a natural source of sugar. the production and transformation of sub-product honey is also our target. for that this project has 2 steps: production of forest honey and gardenig; then apiculture training.
Facts
2007
| Two years ago: | 00 |
| Last year: | 00 |
| This year (forecast): | 2,660 |
| Year 2 (forecast): | 1,067,000 |
| Year 3 (forecast): | 2,845,000 |
| Two years ago: | |
| Last year: | |
| This year (forecast): | 1,200 |
| Year 2 (forecast): | 411,000 |
| Year 3 (forecast): | 494,000 |
| Two years ago: | |
| Last year: | |
| This year (forecast): | 02 |
| Year 2 (forecast): | 543 |
| Year 3 (forecast): | 1565 |
Finance needed
| Finance needed for fixed assets (buying of machines, buildings, ...) | 137,000 |
| Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) | 48,000 |
| Total finance needed (US$) | 185,000 |
How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.
| Own Contribution in cash | 18,500 |
| Loans (debt) | 50,000 |
| Share capital that you seek from investors (equity) | 100,000 |
| Other sources | 16,500 |
| Total finance needed (US$) | 185,000 |
The Business
the main product here is honey and its by-products. the second products (forecast) are flowers and fruits.
-Honey: people kwon honey as medicine, for thousands of years humans in many other cultures have been using honey in the medical porposes.
BY-PRODUCTS:
- Royal jelly;For centuries, fresh royal jelly has been used as a all natural energy boost and alternative medicine.
-Propolis,
-Bee pollen,
-Beeswax
As far as nutrition goes customer need is HEALTH and well been
-propolis is a miracle substance designed to fight off bacteria and infection.
-bee pollen is so rich in nutrients
-beeswax is used to candles
Apart of flowers that will be planted by humans, all other process is a bees job, then apiculturist just have to harvest, to extract and packaging.
-Bee pollen is collected on the legs of honey bees as they pollinate flowers. They then combine this with their own secretions that they use as a major food source.
-To bees, propolis is a miracle substance designed to fight off bacteria and infection, this can provide many benefits to humans.
honey and its by-products will sell in small contener of 0.5kg and 1kg.
we will made a marketing strategy on quality and low price. Honey is used as an energy-rich food
to reach our customers we will use 2 distibution channels.
-direct distribution which consist to place our products in the shops, supermarkets, bakeries. we also plan to build a showshop.
-indirect distribution which consist to sale our products for other distributors.
we will sell to distributors, semi-distributors, shops, bakeries, bevery, and individuals. our market is more than 300 millions peoplein the central africa(cameroon, congo, gabon, equatorial guinea,...), and nigeria in which demand is very high in honey, and they always come in cameroon to collect and buy honey and its by-products.
up to now there is not a realy competition on honey market in cameroon, no any honey company in cameroon. people realy injoy it, but they are refracted because of the unknowned origin and low quality.
anyaways, only about 4 common initiative groups and associations in cameroun are well establish, but the quantities are very very low. less than 900tons honey/year. when our objectif is about 600 tons honey/year.
the difference is on first the established company in cameroon, combination of beekeeping and gardening, also the extension beekeeping activity can give opportunity of self employment to more than 3000 people.
Beekeeping is an ancient and well-established activity in Cameroonian forest and savannah communities. Beekeeping with gardening has an important ecological aspect as a pollinator and environmental aspect being one of the major Non
Timber Forest Products in the forest areas of Cameroon, as sustainable beekeeping reinforces forestation, good forest management and provides an alternative livelihood to activities such as hunting.
the growth of the business will be ensure by our training program to made extension of the activity, training more than 1000 people /year, we will train about 3000 apiculturists and expect to have at list 1500 established professional apiculturists whom will become our suppliers in natural honey, bee pollen, royal jelly, propolis and wax for our transformation, packaging, and distribution. this in additional to our 1000 bees hives production.
The Entrepreneur & Management
NAME: NKONGAA Puga Gustave Married
LEVEL OF EDUCATION: HND in Agriculture
Professional experience
-Mastery in the transformation and production base products
-Availability
-Good knowledge in marketing.
-agribusiness advisor
-administrator of GIC TRANSAPALAC
-administrator of CRIFAT (regional centre of initiative and training in tropical agriculture)
language: English and french
Professional experience
-Mastery in the transformation and production base products
-Availability
-Good knowledge in marketing.
The aforementioned qualities, help in the prodution of high quality products and favours competitiveness in the market thereby gives way to the best sales.
We can reinforce our quality by:
-Continues training workers
-Participation in seminars
-Creation of a research department
-Encourage partnerships
about 40 hours per week. at list 7 hours betwen monday and friday, less than 4 on saturday.
Development
The Highlands team of SNV Cameroon, whilst working with the Western Highlands Conservation Network (WHINCONET) on a 3 year capacity building exercise, identified the honey sector as a potential value chain for sustainable development.Many business are diversifying- such as creams, candles, ointments, etc - up to 15 products derived form honey and bees have been identified. this improve the local living standard for at least 10 bee hives/trainee.
2 comments
Verina Ingram
The photo featured is one that I took whilst working at SNV Highlands Cameroon - as it the sentence in the 'development' section
Comeptiton in the honey sector is thriving ! as shown the the SNV market study and by comeptitors sich as Guiding Hope - also a Bid entrant!
Honey for live
bees are very important in our environment, the only labourers that not ask salaries for thier processing job. to create a manufacturing honey business is to use biodiversity for increase farmer income, and to create many employment for averyone. this will give opportunity to more than 2000 people to be an employer who will not have a salary charge.