Processing Seeds of Garden Plants and Flowers, Packaging and Marketing them; also Offering Horticultural Services.
Drying and preserving fresh seeds of garden plants for sale.Providing horticultural services on hire to residencials, offices, etc
Since most people, who would like to have green and flowery surroundings, lack where to get these flowers to pant; and those who could have them might lack the time and skill to create and maintain a beautiful flowery surrounding,this business therefore fills this need by preserving seeds of assorted flowers and other complementary plants, rendering them readily available on retailers' shelves. Also it designs executes and maintains such gardens
Facts
2008
| Two years ago: | |
| Last year: | |
| This year (forecast): | 63,723 |
| Year 2 (forecast): | 193,715 |
| Year 3 (forecast): | 192,715 |
| Two years ago: | |
| Last year: | |
| This year (forecast): | -16275 |
| Year 2 (forecast): | 29,000 |
| Year 3 (forecast): | 39,000 |
| Two years ago: | |
| Last year: | |
| This year (forecast): | 15 |
| Year 2 (forecast): | 25 |
| Year 3 (forecast): | 30 |
Finance needed
| Finance needed for fixed assets (buying of machines, buildings, ...) | 30,000 |
| Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) | 20,000 |
| Total finance needed (US$) | 50,000 |
How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.
| Own Contribution in cash | 5,000 |
| Loans (debt) | 15,000 |
| Share capital that you seek from investors (equity) | 20,000 |
| Other sources | 10,000 |
| Total finance needed (US$) | 50,000 |
The Business
The product is:
1-Ready-to-plant seeds of flowers and other garden plants, already packaged in recommended quantities.
2-horticultural services (on hire) to new layouts and residences.
Our products satisfy the problem of where to get choice flowers to start a flower garden. Our services satisfy the lack of skill and time by home and office owners to beautify their surroundings with flowers.
-The product:Seeds collected would be peeled from their shelves, dried and preserved in safe conditions, then packeted for sale.
-The services:We would train and own agents who could go out to provide services like preparing garden lawns, planting and maintainance of gardens as the case may be. clients who need permanent services pay a monthly fee ,so we make available our agents whom we supervise.
Marketing strategy: we would open depots to sell our products.Advertisement would also be highly made use of.
Distribution strategy: in addition to depots we would periodically use caravans to meet our clients and distribute. we will also distribute through retailers, wholesalers and importers.
We target home owners, offices, boulevards and other such layouts whose custodians need their surrounding to be beautified with flowers; also owners of gardens and premises who need someone to take professional care of these gardens or surrounding.
In Cameroon our only competitors are local nursers of flowers who supply nursed flowers and not seeds. Thus there are hardly any competitors for processed garden seeds.
Our competitors are limited by the non-portable nature of nursed flowers as compared to packaged flower seeds. They are much more unreliable as they are mostly illiterate school dropouts.
Our business is innovative in the sense that it would provide a reliable, neat and modern option for dealing with gardens and other horticultural needs. such is unprecedented in Cameroon.
Expanding to other neghbouring countreis, exporting garden seeds out of the country, making partnership with depots of other agricultural prodcts to sell our products. Advertisement will also be broadened.
The Entrepreneur & Management
The entrepreneur is a horticulturist at the Savanna Botanical Gardens, Bafut, Bamenda, Cameroon founded by late professor Ngwa Che Francis. My experience in this respect will be engaged in the business.I also have a network of roadside flower nursers who could be engaged to our benefit.
Being the brain father of the business, and having had relevant experience in horticulture at the Savannah Botanical Gardens, Bafut, Bamend-Cameroon, is enough to tally with my high enthusiasm so as to enable me to manage my team (who have similar experience and interest like me) and push this business dream to real practical success.
Each week is going to wallop about 48 hours of my effective time on the business.This would be shared between personnel management and the main job- managing the day-to-day running of the company.
Development
Environmentally, economically and socially, the local living standards will improve as such: green and neat surroundings would purify the air, bettering the environment. Also, the venture will generate some income by direct employment and self employment of fresh-seed farmers and of product retailers.These would both tend to uplift the social standards of the locals as would be observed in their health, dressing and general comportment.