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Event: Synergy - Building African World Class Businesses

Business Plan Writing Training

Target Audience
This Business Plan writing course is intended for entrepreneurs who are running start up companies or who have been operating but are writing a business plan for the very first time to as a management tool that will act as a first step to ensuring operational efficiency and sustainability of community based projects.

Cost: KES 3000 per person inclusive training manual and meals
Venue: IFC, SME Solutions Center
Deadline for Bookings: 10th January 2009
Payment: Cash, MPESA 0722817355, Cheque

Limited places available so ensure you book and make payment by the deadline date.

How you will benefit:
At the end of the programme participants should be able to;
• Write a business plan to be submitted for the BiD Challenge
• Come up with a vision statement for their business
• Define why they are in business
• Identify their target customers and define their niche
• List 3 values for their business
• List 2 financial ratios that will help the analyse the performance of their business
• Give a 5 minute elevator pitch of their business

Course Outline
Time Day 1
8.00 – 8.30 Introduction
8.30 – 9.00 1. Why am I in Business
Session 1: Review your business vision
9.00 – 10.00 Session 2: Refine your business objectives
Session 3: Align your performance measures
10.00 – 10.30 Tea Break
10.30 – 11.30 2. The Business plan
Session 4: Key areas of a business plan
Session 5: Contents of a convincing Business Plan
11.30 – 12.30 Session 6: Business Description

12.30 – 1.00 Business Description Cont.
1.00 – 2.00 Lunch
2.00 – 3.00 3. Marketing and Sales
Session 7: The Market Research
Session 8: Competition
3.00 – 4.00 Session 9: SWOT analysis
Session 10: Niche and 4 Ps
4.00 – 4.30 Tea Break
4.30 – 5.30 4. Operations
Session 11: Business System

Day 2
Previous Day Review
5. Management
Session 12: Who they are
Session 13: Organization Structure
Tea Break
6. Financials
Session 14: What it is and their importance
Session 15: Getting Financial Data
Session 16: Key financial ratios

Session 17: The BID financial template
Lunch
7. Executive Summary
Session 18: Executive Summary

Session 19: 5 minute Elevator Pitch
Tea Break
5 minute Elevator Pitch Cont…