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  • The full business plan documents have been submitted for assessment.

  • The plan application has been submitted for assessment.

 
Business start-up

1

POULTRY PRODUCTION FARM

Poultry Production Farm in Zanzibar

  • maryam.doc

    maryam.doc

Poultry Production
In Tanzania few family manage to eat chicken meat and eggs in their meals. Most of the families eat chicken meat or eggs at the special occasion. The main reason of this is the shortage of chicken which causes by poor keeping and lack of money and high cost for chicken food.

Facts

Legal status business
Not registered
Year of establishment

2009

Sales (US$)
Two years ago:
Last year:
This year (forecast): 604,800
Year 2 (forecast): 786,240
Year 3 (forecast): 1,022,112
Net profit after tax (US$)
Two years ago:
Last year:
This year (forecast): 577,858
Year 2 (forecast): 751,215
Year 3 (forecast): 976,580
Total number of Employees
Two years ago:
Last year:
This year (forecast): 5
Year 2 (forecast): 10
Year 3 (forecast): 15

Finance needed

Finance needed for fixed assets (buying of machines, buildings, ...) 18,900
Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) 1,200
Total finance needed (US$) 20,100

How do you expect this to be financed? Please note: the total amount mentioned here should be equal to the total finance needed at the previous question.

Own Contribution in cash 2,000
Loans (debt) 3,000
Share capital that you seek from investors (equity) 15,000
Other sources 100
Total finance needed (US$) 20,100

The Business

What is your product/service?

I want to establish Poultry production farm in order to reduce the price of chickens and eggs because many families are not manage to buy eggs and chickens meat for their meal.

What customer need/problem do your products/services satisfy?

In Zanzibar majority of children under five years eat chickens, eggs in the special occasion, festival. This situation tough in my heart that’s why I want to invest in poultry production farm to reduce the price of chickens and eggs in Zanzibar Island so children can get at least one egg per day and chicken meat per week.

How will you make the product/service?

Poultry production based in Zanzibar town so most of people living in town do not keeping chickens that’s why chickens and eggs are so expensive in town area. I want to establish my farm at Fuoni not far from town.

Explain how you will sell your product/service (marketing strategy) and how you will reach your customers (distribution strategy)?

In Zanzibar Town there are many place which sell chicken chips and chicken eggs so I expect to get more customer. In Zanzibar Island there is a lot of tourism hotels and local hotels so I expect to get tenders of selling chickens meat and eggs for their customers. Also I expect to sell the chicks in the small entrepreneurs who keeping chickens.

To whom are you selling, what is your market?

I will sell chickens and eggs in the hotels, small business man, families. Also I will sell chicks to people who keeping chicks for their business.

Describe your competitors?

In Zanzibar few people keeping layers and broilers chickens only. My business will be different of them because I want to cross breeding in varieties. No want have idea of using incubator machines to increase production at short time. I expect to be get more customers some of they like local chickens than broilers and layers. So I will satisfy all type of customers.

What makes your business different/better than your competitors (competitive advantage)?

I have done reaserch to the people of keeping poultry, their customers like to have crossbreed chickens local chickens meat, eggs. My business will deal with poultry production by selling chicks, eggs and meat

What makes your business, your product or service innovative?

According of morden incubator machines the production of chicks will be high and express to produce many chicks at short so the way production growing is the way increasing the number of chicks and chickens so I will sell in cheap price even poor people can manage to buy them. Even the people who used to keep the chickens for business they can buy chicks from my business. Also I can sell chickens the small enterpreneur, hotels and all societies

How will you ensure the growth of your business?

Zanzibar is the tourist Island, there are many hotels, small businessmen dealing with keeping chickens for eggs, meat. I am real sure for growing of my business because all above mention sectors I expect to be my customers. According of high production by using morden incubator machines I can produce more chicks and the type of food which I expect to produce will be in high quality to get health and fat chickens so the customers will appreciate.

The Entrepreneur & Management

Describe the entrepreneur & management

a) It will be owned by a company Name Mandoba's Poultry Production Farm LTD

b) I Mariam Ramadhan Mohammed am the enterprenuer
c) I have got experience from the internet through poultry farm production sites also I used to keeping chickens by crossbreed about 10 years I need to expand my business.
d) My education back ground Secondary Education and International Tel. operator stg 1 from the College of TTCL

e) I will be Managing Director,

What specifically makes you and (if relevant) your management team most qualified to build this business?

I can manage to develop and build this business because It will be easy to get many customers according of demand of these products. Shortage of people who doing this business cause the customers suffering to find chicken meats, eggs so my business is the marketable in all seasons. for the knowledge and experience which I have I sincerely to perform well in my business and to produce best breedings. Produce Health chicken food for best chicken.

How much time do/will you expect to spend per week in the business?

Daily because it will be my employment so I will be there for supervision all time I am suppose to be there because this product dealing with living things so everyday need to have some food, water, treatment

Development

How does your business improve the local living standards (social and environmental)?

According of high price of eggs, chickens meat in Zanzibar Islands I expect my poultry production farm will help to reduce the price of chickens meat, eggs and chicks in all socities.

The high production of chickens cause low price of chickens meat and eggs so even poor people can manage to buy these products for their families. So children will enjoy these delicisious food and protein diet food. Not in special occussion even at home meals.

1 comment

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10 May 11, 21:04 Surehatch, 10 May 11, 21:04