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Business established

BLESSIT

Blessit offers products and services which enable other companies to reach a population of disabled clients.

We design tools which allow companies to offer their products and services, achieving equality among consumers in spite of their disability.

Facts

Year of establishment

1999

Sales (US$)
Two years ago: 30,000
Last year: 40,000
This year (forecast): 120,000
Year 2 (forecast): 780,000
Year 3 (forecast): 1,676,445
Net profit after tax (US$)
Two years ago: 1,000
Last year: 10,000
This year (forecast): 40,000
Year 2 (forecast): -302468
Year 3 (forecast): 294,352
Total number of Employees
Two years ago: 6
Last year: 8
This year (forecast): 10
Year 2 (forecast): 22
Year 3 (forecast): 34

Finance needed

Finance needed for fixed assets (buying of machines, buildings, ...) 150,800
Finance needed for working capital (salaries, stock, rental, leasing, transport, ...) 151,200
Total finance needed (US$) 302,000

How do you expect this to be financed?

Own Contribution in cash 32,000
Loans (debt) 166,000
Shares in your company that you offer to investors (equity) 100,000
Other sources 4,000
Total finance needed (US$) 302,000

The Business

What is your product/service?

Supermarket products and services.
Accessibility pack
solutions: Tools for each kind of disability taking into account people suffering different impairments: visual impairments, hearing impairments, mobility impairments and cognitive impairments.
Training: So that the supermarket’s personnel can deal with disability in an efficient manner becoming familiar with same.
Consultancy Accessibility: Accessibility reports and web pages design

What customer need/problem do your products/services satisfy?

The need to properly include disabled people living in your community as clients.

How will you make the product/service?

Our products and services are manufactured by using the know-how acquired during 9 years of existence together with a technical team specialized in each action area.

Explain how you will sell your product/service (marketing strategy) and how you will reach your customers (distribution strategy)?

Mainly aimed at supermarkets seeking buyers of this service. Within each company, trying to reach the people in charge of Marketing, Corporate Social Responsibility and Customer Service. Looking for governments who support this kind of services in order to facilitate the adequate mechanisms for customers. Markets to venture into: first Argentina and Chile due to their proximity, afterwards the markets of the European Community and the US.

To whom are you selling, what is your market?

Our clients can be any company dealing with customers, mainly supermarkets, drugstores, department stores, banks, schools and universities, etc. ... Our markets are those who are concerned with social issues, in those countries where Corporate Social Responsibility policy stands out.

Describe your competitors?

We have no competitors offering an integrated service with these characteristics. There are some institutions which have a deep knowledge about disability issues but they are not familiar with the behaviour of the disabled when it comes to consume products and services.

What makes your business different/better than your competitors (competitive advantage)?

There are no competitors providing a solution like the one Blessit offers.

What makes your business, your product or service innovative?

Our proposal is the only one as such which considers the disabled as customers with a specific need of attention, turning disabled customers into future customers for those acquiring our services. Likewise, all our services are directly entered as assets in the CSR balance sheet of those who hire us.

How will you ensure the growth of your business?

The fact that there is no other service of this type guarantees our growth and expansion, as the population suffering a disability represents on average 10% in each country. The company hiring our services will succeed in ensuring customer loyalty of this percentage, triggering a chain reaction, because if one company renders its services in an accessible way, its competitors will have to act likewise in order not to lose competitiveness.

The Entrepreneur & Management

Describe the entrepreneur & management

Lic. Santiago Saravia, founder .
Lic. Fernando Galarraga, blind journalist, former executive director of the Argentine Library for the Blind and current director of the Latin American Union of the Blind.
Lic. Mariano Gomez, economist, in charge of Blessit’s administration for the past 6 years. Lic. Patricia Ocampo, Sociologist, expert in disability. Lic. Nancy Gonzales, educational psychologist, worked at Blessit since its foundation.

What specifically makes you and (if relevant) your management team most qualified to build this business?

Our company has a small working group, with a great ability to adapt to changes and with a vision for expansion. We have experts from different areas working together with disabled people.

How much time do/will you expect to spend per week in the business?

FULL TIME

Development

How does your business improve the local living standards (social and environmental)?

It is directly linked to it, it affects the improvement of the standard of living in any community of people and it supplies our clients with the tools which directly affect their corporate social responsibility balance sheet, and its commitment with the community surrounding it.