Vrindavan, cultural fusion in chocolate
Vrindavan
The first product (2011) is the Hindi chocolate letter and we released the Indian chocolate coins with reusable stickers in 2012. The chocolate letter is a real Dutch tradition and every year for Sinterklaas over 23 million letters are sold on a population of 16 million. With 790 million people speaking Hindi worldwide there is a huge market potential. The idea of the Hindi chocolate letter is, rakhi's are given with a growing chocolate trend instead of traditional sweets in the last years. (check rakhi web shops for choco/rakhi combo's) And rakhi's are given with a letter in it. A small step from embroided letter with a chocolate gift to a rakhi with a chocolate letter. Our market introduction for Diwali in the Netherlands was very successful with a huge demand for Rakshabandhan. Besides there is especially for Rakshabandhan Christmas, Valentine, Sadhi's and birthdays, and relational/corporate gifting.
Key data
Size
2010 |
2011 |
2012 |
2013 |
2014 |
2015 |
|
|---|---|---|---|---|---|---|
| Total revenues | $0 | $9,000 | $11,250 | $435,000 | $3,015,000 | $8,115,000 |
| Net profits | $-571 | $-3,230 | $-1,591 | $61,860 | $824,831 | $2,387,679 |
| Employees | 1 | 1 | 2 | 6 | 10 | 16 |
Entrepreneur & management
Alexandre van der Moezel
Wrienda Baboeram
Coach
