Novotrade

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in
Domineesbergweg 26
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To create product and trade development opportunities for small-scale producers and their families from the African, Asian and Latin American continents on the world market, including the fair trade market and the dynamic organic market.
The Achilles' tendon of many development projects is the lack of a market connection or a malfunctioning one. For Jos Algra (working for many years with small producers) and Bert Beekman (first director of the Max Havelaar Foundation for seven years) this was the reason to found Novotrade Consult b.v. in 1995 in alliance with Twin Trading Ltd of the United Kingdom. Both agreed that Max Havelaar was a serious and innovative attempt to find an answer in market connection for the weakest in the trading chain, proving its success by its actual role in the market and the expansion of the model to over 13 countries in and outside Europe. However, the experience with the Max Havelaar model showed that there were far more commercially based development opportunities that could be developed outside this model. Thus NovoTRADE found birth.

More than a consultancy agency, NovoTRADE also acts as an initiator, engages actively in business, and can represent producer interests on their request. If and when possible, NovoTRADE's market-oriented activities will be linked to existing initiatives like Max Havelaar, but this will not limit our scope of action.