She has already won BiD Network’s Women in Business Challenge 2013, and now she’s named in Forbes “30 Most Promising Entrepreneurs Under 30.” Affiong Williams, founder of Reelfruit has been acknowledged for her motivation to expand her dried fruit and nuts business outside of Nigeria. In an interview with BiD Network in 2014, Williams told other women entrepreneurs to “really think big! I want to encourage them to remove any constraints that might hold them back from thinking they can own the business of their dreams.” That is exactly what she is doing.
“We favored entrepreneurs with fresh ideas and took into account their business size, location, struggles and determination. Senior editors then debated and argued over the final 30”
Since the Women in Business challenge, Williams has been able to create new products that include; integration of dried fruits and nuts into a packaged mix, a local fruit drink, and a new cashew brand. Having developed these new products, Affiong Williams is seeking to expand into the lucrative airline industry. Williams has also been increasing her staff by bringing up the total of employees to twelve by the end of 2014.
The Forbes Africa 30 under 30 is an annual list of most promising entrepreneurs to look out for in the future. The entrepreneurs are selected by the Forbes Africa readers and carefully judged by a selection of judges from the editing staff.
To see the full Forbes Africa 30 under 30 report, click here.
To see the interview of Affiong Williams by BiD Network in 2014, click here.