FairMail: expanding to India
Copy: Name
In 2006 Fairmail contained a simple idea: conquering the Peruvian and Western card market with beautiful, original and fair-trade photo cards made in Peru.
Two years later, FairMail is working on its phase two expansion plan.
In 2006 Fairmail contained a simple idea: conquering the Peruvian and Western card market with beautiful, original and fair-trade photo cards made in Peru.
Two years later, FairMail is working on its phase two expansion plan. This consists of delivering trendy and innovative fair-trade photoproducts to the mainstream market in 6 different countries, with fair-trade certified teenage photographers producing in three different countries.
FairMail Cards, a separate entity, has been set up to penetrate the 6 card markets they are aiming for. The objective is to find more interested FairMail selling points and to contact potential corporate customers for FairMail’s unique Christmas cards and gift sets
FairMail Cards will also be the catalyst setting up new production units in India (2009) and Morocco (2010) and eventually setting up FairMail’s micro franchise concept. Contacts have already been established with Duniya, a NGO operating in India’s cultural capital Varanasi. Through their network of underprivileged teenagers this Dutch NGO will be helping FairMail Cards to set up FairMail India in only three months time. This way they will test if the FairMail concept is able to do a fast roll-out. Time to start to learn to speak Hindi!
More info on FairMail: www.fairmail.info
