Marketing Process in Agricultural Sector BY: Md. Nazmul Islam,Managing Director Shomota Event Management & Dept of Economics, North South University (NSU), Dhaka, Bangladesh & Md. Nurus Sobhan, Project Manager, Sea Trade Fertilizer Ltd

Agriculture is the heart of economy in developing countries like Bangladesh.

If production of our agricultural sector fail to achieve its goals, our economy faces problem that we are watching in this year because of sidor our Agricultural sector production goal did not achieve in last year , so food deficiency and price hike problem created .

To achieve agricultural sector production goal horticulture and agroforestry have too much contribution .Without good Horticulture center we can not imagine good harvest,

One question why developing countries like Bangladesh are not too much rich in agricultural sector, where people like Dr. M. A. Rahim Worked?????

Some reason, Why Bangladesh are not too much rich in agricultural sector:

--- Still our farmer use traditional technology that is why harvest is traditional.

Example. A goat can not give you a cow child.

---- Most of the educated son and daughter of uneducated farmer leaving his or her parents profession , that is why labor force in agricultural sector decaling in Bangladesh.
See souvenir Page 33 , when you feel free.
------ Most of the people in Sub – continent think farming is low class and low caste people profession
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Is anybody here who have willingness, he or his children will be a farmer

I know no body is here

Is any body here who brought two cows for his or her children future

I know no body is here

so what will be the figure in our labor force in agricultural sector in future?????/

There are many reasons Why Bangladesh are not too much rich in agricultural sector ?
I highlight only few of my favorite reason.

Now we need to think how we can too much rich in agricultural sector:

To use right marketing process in agricultural sector is the way to develop our agricultural Sector

What is marketing?

Producer ----------------- (whole process) consumer is marketing

Functions of marketing

Buy—production ----------- Storing -------- transporting------- Standardization---advertisement-------- Selling--------- Collect information from consumer ---------Develop there product.

In Marketing process one agriculturist and farmer task is only production section .other think task is not his or her task.

But in developing countries like Bangladesh Agriculturist and researcher do whole marketing process,

So question is if a agriculturist or researcher expend their time in marketing process when he or she do study or research about his or her subject?????

Please don’t apply 1980 marketing process in 2008

Use 2008 marketing process in 2008

Without farming marketing we can not achieve our agricultural sector production goal .

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Use media heavily to engage people in Agricultural sector,

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My favorite sentences ‘

Say no to drug

Know ABOUT AIDS

Every thing in the world, Allah creates only for me.