Fairtrade First for Vietnam

The first Fairtrade Labeling Organization (FLO) labeled tea in Vietnam was available from last December in Hanoi. This tea is also the first FLO Fairtrade licensed product in the world to be produced, processed, packed, labeled and sold completely within a developing country.

Betterday Fairtrade Green Tea and Betterday Fairtrade Jasmine Tea are high quality tea products from Thai Nguyen province produced and processed to European organic standards and produced and traded according to Fairtrade Labeling Organization (FLO) standards. This means that Betterday tea is not only safe and healthy for you and your family, but also guarantees a fair price, support for sustainable production and access to good social conditions for the farmers who produce the tea. Betterday is a 100 percent Vietnamese owned ethical trading brand.

From July 2007, FLO introduced a new system of licensing, allowing certified processors from developing countries to obtain a license to produce and label Fairtrade products for sale in developing countries. This will allow more value adding in developing countries and enable consumers in developing countries to access high quality products that assist in national development.

Betterday is the world’s first brand from a developing country to be licensed under this system, and Betterday Fairtrade Green Tea and Betterday Fairtrade Jasmine Tea are the first products to be developed and released under this new system. Purchasing these high quality products will bring guaranteed benefits to smallholder tea farmers and their families.

Betterday Fairtrade tea products are available in selected specialty outlets in Hanoi and in major supermarket chains . The Fairtrade tea product range includes 100g packs of green tea and jasmine tea as well as Faitrade tea in bamboo gift boxes.

For more information about Betterday Fairtrade products including information about production systems, range, prices and availability, please check www.betterday.com.vn