China, India, Turkey, Vietnam, Russia, Romania and Bulgaria Offer Greatest Investment Opportunities for Retail and Consumer Companies According to PricewaterhouseCoopers
LONDON, 11 October 2005 — Seven countries, China, India, Turkey, Vietnam, Russia, Romania and Bulgaria, offer the strongest investment opportunities for retail and consumer companies according to the fourth edition of PricewaterhouseCoopers' Retail & Consumer study titled, "From Beijing to Budapest: Winning Brands, Winning Formats." Of the seven priorities, Russia, Romania and Bulgaria joined the list for the first time. The report shows that while achieving a presence in these transitional markets can be challenging; companies that develop new products and new formats tuned to the quickly evolving tastes of customers will be successful.
"Adopting a policy of expansion into one or several of the high growth markets is a strategic must for retail and consumer companies," said Jacques-Etienne de T'Serclaes, PricewaterhouseCoopers Global Retail & Consumer Leader. "To succeed in transitional economies, companies must consider the specific challenges they face in expanding before realizing the opportunities that lie ahead."
"From Beijing to Budapest" provides a broad picture of the economic, social and cultural backgrounds of 20 transitional economies in Asia, Central and Eastern Europe and highlights the challenges and opportunities for retail and consumer goods companies wishing to invest in these markets.
Twenty countries with the highest growth potentials from Beijing to Budapest are included in the report: China, India, Indonesia, Korea (South), Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam, Bulgaria, Czech Republic, Hungary, Lithuania, Poland, Romania, Russia, Slovak Republic, Slovenia and Turkey. The emerging markets (in particular, China and increasingly, India) demonstrate the growing perspectives for strong international development in these regions. Hypermarkets, discount stores and specialized outlets are the main formats dominating the retail scene in both regions covered by the report.
