COCO BONSAI

The product of the company is a coco bonsai. Coco Bonsai is a new trend in the floriculture industry. It has a unique form that emphasizes each part of a coconut tree. It can be placed as an indoor plant as well as an outdoor plant. The business concept is to make use of the long life of Coco Bonsai by selling or leasing/renting out Coco Bonsai.

The production of Coco Bonsai is simple because you need only to give water and make sure that it receives enough sunlights (almost no vitamins or fetilizer needed). Coco Bonsai can also stand the extreme climate and weather. However to get the unique form which the root of the coconut tree tying the coco shell, you need to constantly take care the process from seedling till the desired shape is created. In total the production process of Coco Bonsai requires 2 -3 years period.

In order to reduce costs and risk that will rise during the production process, a mass cultivation of coconut sprout in a nursery farm with an integrated system is needed. The space does not have to be big but it should have a well drainage system and enough sunlight.

The number of labors needed for year 1,2 and 3 respectively is 6,8 and 10. Coco bonsai will be targeted to the following groups: flower shops, hypermarkets, appartments, hotels, restaurants, hospitals, office buildings for table ornament or room accessorries, everybody who loves floriculture.

As mentioned before, Coco Bensai is very unique and has a very appealing form. You can put it inside the house or outside. Besides, it is a good investment, you can buy Coco Bonsai when it is young, let it grow old and sell it as a real bonsai.

Looking at the profiles of our potental customers, I believe that a direct contact is the most effective way to promote Coco Bonsai. Of course various media such as exhibition, expo, tradeshow, flora magazine, internet and brochures can also be used to boost up the number of sales.

Currently there is still a limited number of competitors for Coco Bonsai as the technique to make Coco Bonsai is not yet well known.

When Coco Bonsai becomes more famous in the market we expect to have a lot of competiton. However, we expect that the business by that time is setablished and has a certain market so that we can beat our competitors easily.

Coco Bonsai can be both an indoor- and outdoor ornamental plant. You can buy it when it is you and make it as an investment because when it gets older, it will become a real bonsai which can be very valuable.

I have been en entrepreneur for more than 10 years for various business lines. The years of experience as entrepreneur gives me ability to be able to identify which products will be booming in the market.
With coco bonsai, my skill and experience is not limited to my entrepreneural skills and experience as I possess also the technical knowledge of coco bonsai.

As mentioned above, the business will not only improve the economic problem in Indonesia but also create a new business variance in floriculture sector. The business does not require high-educated people, who apparently fail to compete within the normal business world and therefore have low living standards. In the starting period, the business can already absorb up to 20 employment positions and many indirect manpower as suppliers. The business will therefore improve the income and living standards of the employees, which will mainly be unemployed people in the local business area. Another importance is that the business provides skills training, which can be assets for those who have never received any education. Furthermore the business gives experience of production and selling process. The later is especially applicable for young people with some education level. As the business is growing we expect more people can be involved in the business and more knowledge/skills can be spreaded within the society.

In the long term we expect to expand the produce and making business relation to other group of floriculture farmers outside our area, so that more people from wider area can be absorbed into the business.