Business start-up: 

Rabbit Farm and Social Enterprise

Rabbit Farm

  • irinaII

    irinaII - 

    Project Staff. In the middle- Irine Goguadze (the project author)

Rabbit meat is very popular dish in Georgian national cuisine. It is distinguished for the following qualities:(1)It is the best dietary product (contains less cholesterol); (2) Actually it's possible to use rabbit for various needs: meat, leather, blood, excrements - organic fertilizer; (3) It doesn't need much effort to care for rabbits; (4) Food can be found in the target region that reduces the self cost of the product. Today, development of rabbit farming is essential due to the dangerous bird flue in Georgia; majority of population killed poultry and practically don’t buy meat of domestic birds because of fear.Rabbit meat is the best alternative for chicken meat. The potential for the national market is very big, because there is the only one rabbit farm in whole Georgia. Georgians are fond of meat product in general, and hence, there is always great demand on meat. Besides, about 20% of population of Georgia according to their religion don't eat pork. Destroying of old soviet economic structures influenced on many economical fields including rabbit breeding in Georgia.Our business plan consists on the rehabilitation of an old destroyed rabbit farm building, foundation of the rabbit farm and to develop the social enterprise. The rabbit farm will also promote to reduce poverty among population of Guria region through the following means: (1) The generation new job places for mentally disabled people and other unemployed villagers(97% of people with mental disability are unemployed); (2)The possibility of new income sources for local farmers, who will provide food for rabbits; (3)Supplying market with the alternate product to the chicken meat.

The Business

What is your product/service?

It’s notable that we have no competitors in rabbit breeding business in the West Georgia . In the East Georgia there is the only enterprise of this type-Kumisi Rabbit complex.
The sustainability of the plan will be kept through the incomes from different rabbit products (alive rabbit, meat, leather, blood);
Rabbit product of four types will be produced on Rabbit farm:
(1) Alive Rabbit (in average 18 Euro); (2) Rabbit-meat (1 kg=5 euro); (3) Leather (One rabbit leather=2 Euro); (4) Blood (100 ml=1 Euro). While designing the project we were carrying out negotiations with different trade and business organizations. So, our potential clients are:(1) Legal entities — Meat store network firm — Meat shops network “Nikora, Hipermarket “Goodwill" in the capital of Georgia - Tbilisi, markets, meat shops, rural markets, restaurants, hotels, shelters, special houses and Scientific-research Institute “Bakteriophagi", (2)Physical entities —dealers, who will be in charge of distribution of the product; People, who will buy the product in special stores, (3) Scientific Institutes (they use rabbits in medical experiments); (4) Rural markets of Ozurgeti, Kobuleti, Poti, Samtredia, Batumi towns (West Georgia); (5) Restaurants and other food amenities of the West Georgia. (6) Population (they will purchase alive grown rabbits); (7) Private enterprises (Batumi Leather Factory)

Explain how you will sell your product/service (marketing strategy) and how you will reach your customers (distribution strategy)?

Distribution of the product will be realised through the hired distributors; They will work with separate firms (markets, rural markets, stores, etc.) through the sharing them by zone principle. The firms with exclusive contracts, for example, Meat products network “Nikora" will be served by a hired driver and they will be supplied with the product according to the special agenda.
It’s important that in the West Georgia we have not any competitors and small family rabbit farms can't be our potential competitors due to the small production capacity and unorganized business. They don’t possess high processing technologies and hence, their product cannot be competitive. We will develop the network of the distributors of our product in order to reach our customers.
We plan to seek for funds needed for the Rabbit business through the following ways: (1) Funds requested from Bid network-25 000 Euro;
(2) Bank credit —23 000 Euro; (3) Own contribution —7 500 Euro.
80% of funds is necessary for starting up the business, and 20%- for the first year; Incomes of the second year will cover all expenses and we will get profits;

Development

How does your business improve the local living standards (social and environmental)?

Our business will benefit the employment of local poor population including the mentally disabled people. Also, we will provide the market with ecologically pure product that is especially important today due to the dangerous of the bird flue.
In the first 3 years we will have the following increase: 9000 young rabbits; In 2 years- 12000 young rabbits. In 8 months after the business is started, we will have our own mother rabbits.
Our customers will:
In 3 years-20000 people;
In 4-6 years-40000 people
In 10 years we will spread the business throughout Georgia through the improved processing technologies.

14 comments

rabbit rearing in india

i am planning for rabbit farm...
pls guide e with youir news letter ..
i would be thankful for that

ramdas jadhav
satara. maharashtra, india
cell no 9922394858
email- ramdas_j@indiatimes.com

ramdas jadhav, 10 Jan 08, 04:52

request

Respected sir/maidem,
I am young, science educated, unemployed person i want start rabbit farming so give me detailed information regarding broilers rabbit farming.
So, i kindly request to u please give me information as above in my email id or my following adress.........

drmansingh.shisode@gmail.com
shisode mansingh gulabrao
at. post:-makhani,
taluka:-gangakhed,
district:-parbhani.
pin. code:-431514.(M.S.)

Guest, 22 Feb 08, 14:14

Pls let me know if there is funds available for upgrading rabbit farm in Maharastra

Rakesh Gurav
Taluka Lanja Dist Ratnagiri
Maharastra
Cell No : 09422626631

Rakesh Gurav, 8 Mar 08, 11:00

source for celling the rabbit in maharastra

i would like to know that where is the actual marketing place in maharastra for celling the rabbit? what is the market cost of it's meat?
what is cost of 3kg rabbit in maharastra?

barge ashok p., 21 Mar 08, 19:07

Which is the big market for rabit bussiness, where we can sell our rabit, What is the rates. & i just want to know the all details about rabit bussiness

Rahul Atigre, 13 Apr 08, 08:22

information on rearing rabbit and how to market rabbit both in geoargia and my home country

your knowledge on distribution of your produce is intresting

james wainaina, 21 Apr 08, 15:10

guest

request
Respected sir/maidem,
I am young, farmer, unemployed person i want start rabbit farming so give me detailed information regarding broilers rabbit farming.
So, i kindly request to u please give me information as above in my email id or my following adress.........

tataestate159@yahoo.com
dham_canada@yahoo.com
dhampoola@gmail.com

dharmendra patel, 22 May 08, 08:15

information about rabit farm

I am young, farmer, unemployed person i want start rabbit farming so give me detailed information regarding broilers rabbit farming.
So, i kindly request to u please give me information as above in my email id or my following adress.........
balasaheb_jadhav2008@yahoo.com

BALASAHEB, 22 May 08, 08:20

Going To Start Rabbit Farm

Hello sir,
Am intrested to start a farm in Pondicherry,South India. I wanna know the details fully, like watt size area needed and what are the requirements needed for installing the farm and how to sell alive rabbits, meat and who is the purchaser for the skin, and what all we can sell from the rabbit farm. Awaiting for your reply. kindly provide me the information to start the farm.
Thank yu...

Nirmal, 30 May 08, 07:39

I am Rabit stokist and farmer having 100 rabit farm

I am Rabit farmer in India Maharastra
I want to tie up with your organisation for rabit meat plant .
my contact details are as folloows
Name santosh Raut
Addr At po Ghulewadi
Tal sangamner
42608
Mharastra India
Mobile no 09423387201
Please kindly attain my requist
Thank you
Santosh
thank You

santosh raut, 2 June 08, 12:04

i want to start rabit farm

I have to start rabit farm . but i dont no about marketing because it is more imp before entry. pl give me all the information about this business. i shall be thankful to u.

anand khapre, 13 June 08, 11:41

enquiry for market of rabbit meat

Hi,
We are willing to establish rabdit farms in Nagar Dist of Maharashtra.But want to know about the marketing and export companies. also intrested if somebody doing agreement for this. We want to be sure about the market.

Nitin,9420770786, 15 June 08, 07:31

I WANNA START RABBIT BUSINESS IN PUNE(INDIA)

Hi,
I m Nitin, working with fortune 500 company in pune. Happy with my job, but i m interested to start my rabbit business if i get every detail about this business would be thankful to ur organization. basically i want to know where to sell the rabbit for making maximum profit.

Nitin, 28 June 08, 16:23

Rabbit farming information

We are in rabbit farming business since 4 years now and we have helped quite a few farmers in maharashtra and tamilnau to set up rabbit farms. We buy the rabbits from our client for local consumption and for export. If you want detail information you can contact me on +91-9945322426

Sabah, 12 July 08, 19:45
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