Website:
Base of the Pyramid (BOP) Protocol
MNCs possess the resources and wherewithal to deploy business models capable of serving the needs of the billions of people in the developing world, many of whom earn less than $5 per day. To do so effectively means learning how to co-develop a commercial model aimed at improving the lives of those who have been by-passed or actively exploited by globalization
The objective of the Base of the Pyramid Protocol Project is to generate insight into the processes by which firms can identify and develop sustainable new products and business models in partnership with Base of the Pyramid (BoP) communities
website
http://www.bop-protocol.org/